I’ve always liked the Got Milk campaign. They seem to keep finding the stars to encourage people to drink milk. I’m wondering if this the next “Got Milk” ad? I would call this a rumor for now. I saw a story on Adrants that Elizabeth Hurley will be the new poster child for the campaign. Supposedly it will run in the upcoming Sports Illustrated Swimsuit issue and the copy will read, “(Gulp!) Shocked I’m a mom? You should know by now that milk’s nine essential nutrients make for one irresistible body.”

The post mistakenly attributes the campaign to the American Dairy Association, which isn’t the case. The Got Milk campaign is run by “The Milk Processor Education Program (MilkPEP).” It is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption.