If you like shrimp like I do (gumbo, fricassee, etoufee, broiled, boiled, grilled, salad, cocktail, etc.) then maybe we all need to make sure we’re getting the “wild thing.” I mean Wild American Shrimp of course.

They’ve got a new campaign going which includes print and tv. You can see the new ad on their site in the media section.

However, I really like this idea. They have a download of this card you can print out and hand out at restaurants if they aren’t serving the real deal, er, shrimp. It says, “You see, I recently found out the shrimp I’m eating is of the imported pond-raised variety, and frankly, I was quite shocked to hear the news. Now that I know there’s a choice, I’d rather have certified Wild American shrimp in my recipes, which I’m sure you’d be happy to offer. Visit www.wildamericanshrimp.com to see how you can carry it.”