I would probably have posted a story about this anyway and I’m going to use in on World Dairy Diary too, but a company with this name deserves recognition. Besides the company name they’ve come up with a pretty good product name too.

Denver, CO – CowChips, LLC has announced plans to introduce HeatWatch II as the new standard in electronic heat detection and estrus data collection. Details of the new product will be featured at the 2006 Pennsylvania Farm Show, the National Western Stock Show, the Houston Livestock Show and other cattle industry events.

What more is there to say?