At the NAMA Agribusiness Forum it was interesting to see a presentation on customer focused marketing from a very non-ag company. Southwest Airlines started Ding earlier this year as a way to interact very closely with their customers. Jill Howard-Allen had quite a few questions after her presentation. I think that people found her presentation to be very different than what they expected.

I don’t know if you Ding or not but I interviewed Jill and asked her about why Southwest Airlines, uh, Dings. You can listen to my interview with Jill here: Jill Howard-Allen Interview