There’s more to California wine than just the Sonoma and Napa Valley. That’s what the Paso Robles region wants you to know and they’re putting up a multi million dollar advertising campaign to promote it starting with their website. Referrals, print and online advertising, and search engines are expected to drive traffic to the site. The winery alliance mission statement is: “The Paso Robles Wine Country Alliance communicates, reinforces and enhances our status as a world-class wine region.”

The campaign is being driven by the Paso Robles Wine Country Alliance, formerly the Vintners & Growers Association, a cooperative of wineries, wine grape growers and associated businesses established to market the Paso Robles wine industry. Graphic design for the campaign was executed by San Luis Obispo-based Kraftwerk Design. The branding campaign is multi-tiered and multi-faceted, targeting trade and consumers on various levels through a variety of avenues during the next five years.