Here’s something that I haven’t quite fully grasped yet. It’s Vance’s new Food360, which appears to be an effort to bring a lot of different “businesses” into one unit. You can learn more on their website. I’ll warn you about the flash intro though (you can skip it). I appreciate all the effort people go to to create these intros to their website but I just don’t have time for them.
Here’s what they have to say about the new Food360 “Vance Publishing is proud to announce Food360, a combination of products and services unique in the B2B communications world! With Food360, companies can reach all of the audiences in the food chain – agriculture, production, and retail – through a single business unit.
“Although only a small percentage of the world’s population is involved in farming, there are a host of people who touch our food supply as it makes its way toward the consumer,” said Bill Newham, senior vice president of Food360. “There is a vast compendium of people from the moment a product is conceived until it is consumed who need to understand each other’s role and what issues they all hold in common We call this a ‘full-chain view’ – without it, issues looming down chain can quickly overcome your business.”
Food360 will deliver this full-chain view through its individual branded products, people and services, to help customers communicate “full circle” within that chain.
For more information contact Bill Newham, 913-438-8700.