In the ZimmCast you can hear my interview with Cindy Cunningham, vice president for communications, National Porkboard, at the recent Ag Media Summit. The “Other White Meat” campaign continues to run with a new addition to the tagline “Don’t be blah.” You can see the full series of tv commercials and listen to the radio ones here.

You can listen to the ZimmCast here (2.3MB MP3)

Besides the broadcast commercials the Porkboard created a new website for this campaign which is very colorful. It’s called “The Daily Pork.” The campaign was handled both in house and working with The Richards Group out of Dallas.