The International Federation of Agricultural Journalists Congress 2005 is getting closer. In this week’s ZimmCast I interview one of the organizers. He’s Markus Rediger, Agricultural Information Center, from Switzerland. I met Markus at the Ag Media Summit and he clued me in on what we have to look forward to and why he thinks any ag journalist should consider attending.

You can listen to the ZimmCast here (2.5MB) The ZimmCast is our weekly podcast which you can subscribe to using the link in our sidebar.

While I was visiting the Agricultural Information Center website I found links to a few of the television commercials they had produced targeting consumers and showing them how food gets to their town from the farm. As the site says “As a result of the whole campaign we want consumers to feel that – Swiss Farmers welcome them.” You can see the spots here.

AgWired reports on IFAJ Congress 2005 are sponsored by Pioneer Hi-Bred.