I’m not a big fan of installing extra software on my computer but for someone who wants the latest information on soybean rust this is an interesting tactic. Bayer CropScience and Doane Agricultural Services have launched a desktop tool called the FOLICUR® Fungicide First Desktop Alert. You have to go to the site and register and download the tool. I haven’t done it and would be interested to know the results of this project. It’s designed to work on both a dialup or broadband internet connection.

I think it’s an interesting use of the internet and shows that there’s lots of creative ways you can assist customers/prospective customers with information they want and need in a very “commercial” way.