This week’s ZimmCast is an interview with Kim Lang, Valmont Irrigation. It’s one of several I conducted at the recent Agricultural Media Summit. Kim talks about a niche product they’re testing on carrot farms in California. In order to gain greater acceptance and entry into this lucrative market her company has created a product to sort of “open the door.” Then I’m sure they hope to find access to other markets for their products.

You can listen to my interview with Kim here

Here’s a picture of what a dual span system looks like. This is the product Kim talks about in her interview.

Some of you may know this but Kim was my boss once upon a time at DTN. That’s a few years ago now. I just found out that Kim’s going back to DTN, starting August 22 as Director of Advertising! How about that for coming full circle?