Mediapace – The American Business Media Blog

Chuck Zimmerman

American Business Media, which has an Agri Media Council, just started a blog called Mediapace. Mediapace is supposed to focus on BtoB media.

MediaPace Header

Great idea. However, the first thing I notice is that the posts don’t identify who wrote them. I think this is important for readers so we know who’s “talking” to us. I know that when I read an article in a newspaper or magazine I like to know who wrote it. This is part of the appeal of blogs. We get personal and get to know each other.

I’m afraid that otherwise you appear to be just another corporate public relations piece. We’ll see what happens with Mediapace. Hey, they just started yesterday after all.

Media, Publication