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Glow-in-the-dark Wine Labels But How’s The Wine

Chuck Zimmerman

Wine is made from grapes, the growing of which can be said to be agriculture, therefore, this is about agrimarketing.

I just saw this release about glow-in-the-dark wine labels and think it’s an interesting idea. It would add a nice visual aura to your wine cellar when the lights are out!

I’m sure there are a lot of wine review sites so I don’t intend to start another one but if I ever get to taste a bottle I’ll let you know what I think.

First Glow-in-the Dark Label Brings Unique Twist to Wine Labeling

Napa Valley, CA, April 17, 2005 — Carneros della Notte winery today announced their debut release, consisting of two pinot noirs vintage 2003 now available at This new producer is created in partnership by three men of diverse backgrounds and is producing ultra-premium pinot noir wines from three different clones and three different rootstocks. The grapes are harvested by hand and exclusively at night while the juice chemistry is more stable. The winery’s name reflects this practice and translates to “Carneros of the Night”. Carneros della Notte is also the first producer to use a glow-in-the-dark wine label to further articulate the winery’s unique approach to pinot noir production.

The premier releases are the Los Carneros Pinot Noir, a 100% Pinot Noir from the Carneros region of Napa and Sonoma Valleys, which retails at $48.00 per bottle, and the Napa Valley DIII Vineyard Pinot Noir, which is produced with grapes grown exclusively from David Harmon’s Carneros-Napa Valley vineyard and is offered at $150.00 per bottle.

Carneros della Notte’s founders are Dave Harmon, a former founder of and past chauffeur to Robert Mondavi and Winemaker Sal Godinez who has been a vintner in the Carneros area for more than twenty years and Darin Applebury, a United Airlines pilot.

For more information, please contact David Harmon, Partner, 707-312-1202.

Carneros Della Norte Label

Here’s the front label of the 2003 D III Vineyard Pinot Noir.