This is one of those “duh” why didn’t I think of that ideas. You can listen to me talk about this here: ZimmComm Podcast.
If you’ve got an e-newsletter why not insert hyperlinks to audio that your subscribers can listen to on their computer?
Let’s say you’ve hired ZimmComm to produce a Talking News Release. We have to do an interview to collect audio for sound bites. We can edit the full interview and make it available in your e-newsletter or just the sound bites!! Heck, we’ll conduct an interview just to create audio for your newsletter even if you don’t want or need a TNR.
The easiest way to do this would be to either email us your newsletter prior to distibution and we can insert the hyperlinks for you and return it to you or we can send you the URL of the audio file and you insert the hyperlink. Isn’t that simple?
And you’ll have really jazzed up your e-newsletter!