Reaching Consumers With TNR’s

Chuck Zimmerman

We like to talk about beef around ZimmComm. That’s because one of our regular clients is the Missouri Beef Industry Council. Of course you can see a picture of Steve, the Executive Director in a previous post.

Besides doing producer communications we also produce TNR’s (Talking News Releases) targeted to the general public promoting beef.

You can link to our latest release promoting the National Beef Check-off and see how we regionalize it for Missouri distribution. This can easily be done for any area of the country.

I think I’ll go have a hamburger now!