I have several books in progress right now and just when I start feeling guilty about not getting them finished I console myself with the fact that I’m doing the things that these authors are writing about. Do I read or do I do? I don’t know. I’m sure I’ll get through them all eventually.
Here’s the latest one I got started on. I think this is a good one for you executive types who are afraid, skeptical or think you don’t have time to blog and therefore it’s not a good thing for your company. It’s “The Corporate Blogging Book” by Debbie Weil.
Debbie writes clearly and to the point and it’s an easy read. She tells it like it is. For example, she says that the 3 most important things you need to know before you start blogging are; Companies don’t blog: individuals do; Savvy bloggers read other blogs; and Blogging is not a replacement (for other forms of marketing). Of course she adds explanation to each of these points. You’ll have to get the book to read it all.
The foreword is written by Bob Lutz, Vice Chairman of General Motors (who blogs). I like one point he makes. He says “For some time, it has been my belief that blogging isn’t for everyone. If you’re linguistically challenged or extremely sensitive, don’t blog!” Good point Bob. This isn’t for everyone but . . . Just because you can’t/don’t/won’t doesn’t mean there’s not someone else in your company who can/does/will.
I recommend getting a copy today.
BTW. The others I have in progress are: The Tipping Point and The Long Tail.

I think the
From Texas to Pennsylvania. That’s a big move. That’s what Allen Moczygemba will be doing. (I’m glad this isn’t radio)
Right before the NAFB Convention again this year is the
I can’t believe another year has gone by so quickly and that we’re looking ahead to the
With farmers in the United States and Canada producing more food than we can collectively eat, exports and trade agreements help feed the system. In fact, those trade agreements are necessary for the survival of farmers, particularly in Canada.
I’ve never been to a
Post Update:I asked for and received some pictures from Paul McKellips to add to this post from yesterday. They certainly help tell the story!
In the last three years, American agricultural experts have introduced drip-line irrigation, fertilizers and modern cultivation techniques. Now, the country desperately needs a comprehensive national farm policy that supports farmers and provides motivation for producers to invest in their businesses and bring their products to market profitably. Iraq currently imports more than 85% of their fruits and vegetables from Iran, Syria and Turkey. Produce prices are ridiculously low as these countries dump their B-grade products into the marketplace.
There’s a new photo album available from the Agricultural Media Summit. It’s got lot of pictures. Even more than mine! In fact it reminded me that I never did upload mine and provide you with a link to the album. That’s done now.