This picture is of Monsanto Yieldgard Plus corn at a stress plot in Iowa. It helps you visualize the following from their latest release. I like it when companies include images with their releases. A little audio never hurts either!
A moisture utilization study conducted by Monsanto this season has provided a unique look at how YieldGard® Plus Corn roots are able to effectively absorb subsoil moisture under dry conditions. The study involved placement of 60 moisture probes at five different locations across the Corn Belt to compare the root performance of YieldGard Plus plants with YieldGard Corn Borer hybrids protected by soil-applied insecticides. The probes, extending five feet underground, were in place from mid-June through September, providing data every 15 minutes on relative water density at different soil depths. Based on these readings during the growing season, root depth and water absorption could be monitored.
According to Clint Pilcher, Monsanto Corn Technology Development Manager, test results demonstrated that YieldGard Plus hybrids, with in-plant rootworm control, developed longer, healthier roots than soil insecticide-protected corn, which in turn resulted in significantly better moisture uptake. The Monsanto probes were part of a “stress mitigation” study during the 2006 season, demonstrating how YieldGard Plus is able to help reduce the stress of dry weather on corn plants. Most of the moisture probes were placed in Monsanto stress mitigation plots, which were grown under 40-foot by 50-foot tents with a clear vinyl top that allowed the corn plants to receive sunlight but not rain. Under these simulated dry conditions, YieldGard Plus corn hybrids achieved a 31.2 bushel-per-acre yield advantage over soil-insecticide protected corn.
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One of the first people I spoke with after we started ZimmComm was Robert French who is an instructor of Public Relations, Marcom, CMS, Blogs, Education and New PR at the University of Auburn. Robert had some advice about our Talking News Release idea and the blogging and podcasting. He’s a guy who knows his new media. In fact I hope you’re a regular reader of
Well we’ll be fully clear once the country truck/plow gets done since he just showed up. At least we’ve got power. I just spoke to Mike Wilson in Illinois and they have no power. That can get old real fast.
Here’s an interesting concept. A company to do online market research of farmers that’s owned by farmers. I’ve got an appointment to speak with Steve Hawkins tomorrow and will bring you that interview in next week’s ZimmCast.
I guess you can teach an old dog new tricks. Evan Slack is advertising
There’s a new trio of public relations staff on board at
Brooks, who joins Rhea & Kaiser as an account supervisor, has more than 20 years of agribusiness communications experience. Prior to joining Rhea & Kaiser, Brooks was a contract freelancer working with clients, including BASF, DuPont, Pfizer Animal Health and The Iams Company. Her work has been published in Farm Industry News and Progressive Farmer magazines. Brooks holds a degree from the University of Missouri–Columbia.
Goebel joins the Bayer CropScience corn and soybean team as senior account executive. She’ll manage the development of public relations programs and oversee the development and execution of integrated communication plans. Most recently, Goebel led the Pfizer Animal Health swine team at Rhea & Kaiser. Goebel is a graduate of the University of Missouri–Columbia.
McEvoy, a five-year veteran of Rhea & Kaiser, returns to the agency as public relations account supervisor, on the Underwriters Laboratories account. McEvoy first joined Rhea & Kaiser in 2001 working on the Bayer CropScience corn and soybean team. Prior to joining Rhea & Kaiser, she was with agencies in Kansas City, Mo. and Des Moines, Iowa. McEvoy is a graduate of Iowa State University.
Everything seems to take longer when you’ve got 16 inches of snow on top of about an inch of ice.
There are a lot of ways that bloggers receive a pitch and I agree with John Scalzi that there’s
At the