The National Association of Farm Broadcasting has new research available.
Farm radio connects with farmers and ranchers throughout the United States. Recent research conducted by Millennium Research, Inc. during the month of March proves farm radio listenership is strong in rural America. This is the first data release of a year-long, nationwide research project surveying farmers and ranchers on their radio listening habits. A few key findings from the Winter Wave 1 Study are:
- 83 percent of farmers and ranchers listen to farm radio
- Age doesn’t impact listening habits
- 83 percent of farmers and ranchers listen to the radio multiple days per week
- Local farm broadcasters are highly rated on providing accurate information, 8.2 on 10-point scale
Click here for additional research from the Winter Wave 1 study.
In addition to new research, NAFB visited with several farmers to discuss their radio listening habits, and importance of information provided to them by their local farm broadcaster. You can watch one of these videos below.