What do you think of this use of a blog in a marketing campaign? Post your comments. Come on now. That’s what the blog thing is all about you know.
I wonder how you measure the success of this campaign. Are more people buying ethanol blended gas in North Dakota? Is it how many stories got published about the campaign? These guys not only personally interacted with people throughout the state but online through their blog. If I can find out any statistics I’ll pass them along.
I think it was a great idea and pretty well executed. I would have like to have seen more consistent posting on their blog though. There were some big gaps of inactivity for example. This is due to just conducting a few multi-day trips but for subscribers it meant we could almost forget about it before anything new comes along. They took a lot of pictures and should have featured them on the blog. I liked their humorous writing style including the typos which really didn’t bother me considering who was writing (although no typos is always better).
On the GoE website there’s a link to “GoE Guys In The News” that only shows their press release. I know they had news coverage and links to it would be appropriate and expected here.
It is a good looking promotion overall though. I’ll see what else I can find out and report.