Farm Broadcasting’s Future

Chuck Zimmerman

ZimmCast-146 - Future of Farm BroadcastingSome highlight audio clips are featured in this week’s program. I asked past NAFB President, Pam Fretwell and new NAFB VP, Greg Akagi, what they think is the future of farm broadcasting. I think you’ll hear that both are certain there is a good future.

I’m also including the full presentation that Paul McKellips made at one of the NAFB convention luncheons. Paul is a great guy and his story is fascinating.

Because it’s Thanksgiving week the program concludes with music from the Podsafe Music Network. This week’s song is “La Vida – Live in Turkey” by the Steve Kercher. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 146 (23 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast146-11-20-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Audio, NAFB, ZimmCast

Some More NAFB Awards

Chuck Zimmerman

Derry BrownfieldLast week I covered some of the awards given out at the NAFB Convention. One of the things they do is present tenure awards each 5 years after you become a broadcast council member (used to be called voting members). Besides that they give them out more frequently to really old timers like Derry Brownfield, Brownfield Network here (just joking Derry) who received a certificate for 41 years of membership, presented by Rae Nell Halbur, KFIZ!

Some other awards presented at the convention included DuPont Crop Protection and the United Soybean Board/Checkoff receiving the 2007 Herb Plambeck Creative Excellence Awards for their original advertising campaigns.

You can find a list of all their awards in this Word doc.

NAFB Convention Photo Album

NAFB

Dupont Supports Ethanol Production

Laura McNamara

DupontEthanol production has taken off and DuPont is now offering corn growers a way to measure the demand for corn in ethanol production. Dupont says its QualiTrak technology will help spur the growth of the ethanol industry.

Ethanol plants have a new tool to enable them to increase the amount of ethanol they produce per bushel of grain. DuPont business Pioneer Hi-Bred today introduced QualiTrak(SM), a new measurement and reporting system that facilitates the flow of predicted ethanol yield information to both plant personnel and corn growers.

QualiTrak is the only system that predicts and reports ethanol yield data in gallons per bushel.

The measurement function of the QualiTrak system incorporates the Pioneer proprietary Ethanol Yield Potential calibration technology used with FOSS grain analyzers. This calibration accurately predicts ethanol yield on all commercial grain, regardless of seed source. The reporting function provides comprehensive comparative information for all loads of grain delivered to a plant. This data can help both growers and processors evaluate and compare each delivery.

Agribusiness, Corn, Ethanol, Farming, Technology

Big Sign Big Equipment at Case IH

Chuck Zimmerman

Case IH Plant SignI’m not sure I’ve ever seen a news release about a new sign but Case IH sent one out. This is one big looking monster of a sign. I guess the size of your sign is an indication of the size of your equipment?

The Case IH Benson manufacturing facility is sporting a big, bright new sign these days — 33 feet tall by 20 feet wide. Nearly twice as tall as the former sign, “It truly is impressive,” says Plant Manager Kim Heiden.

“It predominantly features the Case IH logo, which symbolizes the company’s renewed focus on our customers and the brands that serve them,” Heiden adds. “In fact, the bold red ‘Driver I’ in the logo represents our one-on-one working relationships with customers. It’s also a tip of the hat to our International Harvester roots.”

Heiden says the first shift starts at 6 a.m., “So most of our workforce comes in before the sun comes up. The sign literally lights up the night for us.”

Agribusiness, Tractor

FAO State of Food and Agriculture

Chuck Zimmerman

FAO State of Food and Agriculture ReportThe FAO has released it’s annual State of Food and Agriculture report. This year they’re advocating payments to farmers.

The State of Food and Agriculture 2007 explores the potential for agriculture to provide enhanced levels of environmental services alongside the production of food and fibre. The report concludes that demand for environmental services from agriculture – including climate change mitigation, improved watershed management and biodiversity preservation – will increase in the future, but better incentives to farmers are needed if agriculture is to meet this demand. As one among several other possible policy tools, payments to farmers for environmental services hold promise as a flexible approach to enhancing farmer incentives to sustain and improve the ecosystems on which we all depend. Nevertheless, challenges must be overcome if the potential of this approach is to be realized, especially in developing countries. Policy efforts at international and national levels are necessary to establish the basis for such payments. The design of cost-effective programmes requires careful analysis of the specific biophysical and socio-economic contexts and consideration of the poverty impacts programmes may have. By clarifying the challenges that need to be addressed in implementing such an approach, this report is intended to contribute to the realization of its potential.

Uncategorized

New Media Training at NAFB

Chuck Zimmerman

New Media TrainingCindy took a picture of my NAFB new media training session before leaving on Friday. Here’s session sponsor Jerry Harrington, Pioneer Hi-Bred, speaking along with Andy Vance, Buckeye Ag Network/ABN, session moderator.

I think the session went very well and I got a lot of positive feedback. Maybe we can do it again next year and change the focus to reflect changes in the new media world. I’m sure we’ll see many by then.

I’ve also added Cindy’s convention photos to the online album so take a look and see if you can find a picture you might like.

NAFB Convention Photo Album

NAFB

Zimfo Bites

Melissa Sandfort

  • The National Pork Board has given its approval to a $51 million budget and operating plan for 2008 that addresses five critical issues facing the U.S. pork industry. The board approved the 2008 budget and plan at its meeting in Des Moines Nov. 13-14. The budget now goes to the U.S. Secretary of Agriculture for final approval. The five critical issues are: The competitive advantage for U.S. pork; the safeguard and expansion of international markets; domestic pork expenditures; the trust and image of the U.S. pork industry; the development of human capital.
  • DuPont and Evogene Ltd. announced a research collaboration to improve drought stress tolerance primarily in corn and soybeans. Under the agreement, DuPont business Pioneer Hi-Bred has exclusive rights to several genes discovered by Evogene for improving these traits. The candidate genes were discovered by Evogene’s most advanced in-silico gene discovery technology called the “ATHLETE.” Pioneer will evaluate the licensed genes in its elite corn and soybean germplasm to measure the benefit in its commercial products.
  • Spectrum is offering NEW plastic horseshoes at no additional cost until the end of the year. Spectrum Technologies, Inc. manufactures and supplies affordable field measurement technologies that help growers make better decisions on crop inputs. To receive a free catalog complete with hundreds of climate, soil, and plant health monitoring devices, call (800) 248-8873 or visit the Web site.
    Zimfo Bytes

    Final Farewell to Mr. Potato Head at Macy’s Thanksgiving Parade

    Laura McNamara

    Healthy Mr. Potato Head The famed mascot of the U.S. Potato Board will make one last appearance at the 2007 Macy’s Thanksgiving Day Parade. The board says it plans to retire the balloon after this year’s parade. So, you might want to make a special effort to catch the annual parade and get a final glimpse at the cheerfully oversized, classic ag icon.

    The U.S. Potato Board doesn’t want consumers to leave potatoes out of their Thanksgiving feasts. One of this year’s balloon handlers and an eager spokesman for potatoes, Amy Morrison, says Americans consume more than 300 million pounds of potatoes each Thanksgiving. She adds that one potato contains more vitamin C and more potassium than a banana. The potato is packed with nutrients, but it’s not packed with calories. One potato contains about 100 calories.

    Ag Groups, Audio, Farming, Food

    Get Real With Christmas Tree Videos

    Chuck Zimmerman

    The National Christmas Tree Association has launched a new contest for the 2007 holiday season inviting YouTube users to “Get Real This Christmas.”

    I’m really glad they made a YouTube video to explain the contest!

    To participate in the contest, YouTube users can create a unique video (three minutes or less) showing or explaining why a Real Tree is the best choice this holiday season. All videos must be posted to the NCTA YouTube group page, www.youtube.com/group/getreal, by Dec. 15, 2007. Videos will be evaluated by a panel of judges and the top three will be selected on the basis of creativity, accuracy, persuasiveness and popularity.

    The grand prize winner will be awarded $500; the second-place winner will receive $250; and the third-place entry will receive $100.

    NCTA sponsors the contest as part of a broader campaign to make sure that Christmas traditions and values remain strong. The multi-year campaign’s goal is to reach Americans with the underlying message, “Nothing Says Christmas More Than a Real Tree.”

    Ag Groups, Video

    Thanksgiving Meal Costs Higher

    Chuck Zimmerman

    AFBF Graphic of Thanksgiving Dinner CostsThis came out last week during the NAFB convention but I just couldn’t get to it until now. It has taken a day or two to get unpacked from a couple weeks on the road. I’ve already got part of our Turkey Day meal purchased but I’m not finished yet. This chart is from the release sent out by the American Farm Bureau Federation.

    Menu items for the traditional Thanksgiving dinner with turkey, stuffing, cranberries, pumpkin pie and all the trimmings will cost more this year, but remain affordable, according to the American Farm Bureau Federation.

    According to AFBF’s 22nd annual informal survey of the prices of basic items found on the Thanksgiving Day dinner table, the average cost of this year’s dinner for 10 is $42.26, a $4.16 price increase from last year’s average of $38.10.

    “Americans are blessed to have an abundant variety of home-grown food that is produced with pride by our hardworking farmers and ranchers,” said AFBF President Bob Stallman. “During the holiday season, especially as we celebrate Thanksgiving with friends and family, it’s appropriate to reflect on and give thanks for this bounty.”

    The AFBF survey shopping list includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a relish tray of carrots and celery, pumpkin pie with whipped cream and beverages of coffee and milk, all in quantities sufficient to serve a family of 10.

    Ag Groups, Food