American Business Media announced its first “podcast” today. You can follow this link to the audio file. These ABM folks are certainly to be praised for taking advantage of all the cool new information technology. They’re blogging, using RSS, streaming conferences, conducting webcasts and now podcasting. Well almost podcasting.
It’s a great idea for ABM to offer this type of information online but . . . I really don’t think a link to an audio file is a podcast. Here’s part of the definition of podcast on Wikipedia: “Podcasting, a portmanteau of Apple’s “iPod” and “broadcasting”, is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically. ” The key here is the word “subscribe” and “automatic.” True podcasting means creating an RSS feed that contains an audio file enclosure. Once a consumer subscribes to the RSS feed they don’t have to go back to a website to click on and download an audio file.
ABM OFFERS PODCAST OF RICH DATA OPPORTUNITY
Beta test highlights technology and delivers increased access to vital content
NEW YORK, June 17, 2005—American Business Media has launched its first podcast (downloadable audio transmission via the Internet) in a continuation of its commitment to provide valuable information to members through the latest e-media technologies.
Generated from “Rich Data Opportunity” held June 9 in New York, the podcast offers presentations by keynote speaker F. Michael Reilly, president and CEO of Randall Publishing, and master of ceremonies Gregg Robins, managing director, Netburn McGill.
“Not only is this an important advancement in our use of media technology, but it helps us disseminate important information to our membership. By aggressively pursuing e-media avenues, ABM can offer more content to members across the world,” said Gordon T. Hughes II, president and CEO of American Business Media. “Hopefully it will also promote awareness of business-to-business media to a new, expanding audience.”
This spring, ABM has instituted RSS feeds, on-demand video, and MediaPace, a blog for discussion of critical business-to-business issues, to serve its members’ information needs. On June 29, ABM will further its e-media efforts with a Webcast of its Agri Council study on agricultural media usage.
For more information contact Steve Ennen.