Plant Management Network Website Welcomes Texas A&M

Chuck Zimmerman

Plant Management NetworkCalling all you plant and ag professionals. Are you green yet?

Texas A&M University Partners with the Plant Management Network
St. Paul, MN (June 16, 2005) – The Plant Management Network (PMN), an innovative website designed for plant and agricultural professionals, is pleased to welcome Texas A&M University as a new university partner.
“The growing ‘green industry’ in Texas has a great need for the information available via PMN,” said Dennis Gross, professor and head of the Department of Plant Pathology & Microbiology at Texas A&M University, College Station, TX. “In the rapidly advancing agricultural industry, the ability to quickly access information is essential. PMN provides this access and offers electronic means of publication that are essential to modern extension programs,” Gross said.

For more information contact Amy Steigman.

Ag Group

Spectramast From Pfizer Animal Health

Chuck Zimmerman

SpectramastI think I see why we didn’t do a talking news release about this product! You try pronouncing these words. However, Pfizer Animal Health announces a new product.

Pfizer Animal Health Introduces SPECTRAMAST™ LC (ceftiofur hydrochloride) Sterile Suspension
A powerful new mastitis treatment with the right spectrum of activity against modern mastitis

NEW YORK – A new antibiotic formulated to treat modern clinical mastitis caused by Gram-negative and Gram-positive bacteria is now available from Pfizer Animal Health. SPECTRAMAST LC, an intramammary infusion indicated for the treatment of clinical mastitis, shows efficacy against Escherichia coli, coagulase-negative staphylococci and Streptococcus dysgalactiae.

For more information contact Kenna Rathai.

Agribusiness, General

Farmers National Company Says Land Value Strong

Chuck Zimmerman

Farmers National CompanyI knew I should have bought that piece of property to hunt on a long time ago! According to a release I just got from Farmers National Company land values have been good around the country.

Land Continues to Set Record Prices

Omaha, Nebraska…Farm and ranch real estate values remain very strong in 2005, according to a recent survey of professionals at Farmers National Company (FNC). Results from over 300 private treaty sales and auctions at FNC have been at or above the record sales prices we recorded in 2004. High quality farm ground has been in the highest demand by both investors and farmers. Sale prices of $3,500 to $5,000 per acre are common in the central and eastern cornbelt, with prices of $2,500 to $3,500 per acre in the western cornbelt.

Lee Vermeer, AFM, Vice President – Real Estate Operations, reports: “Demand for recreational properties with hunting and/or fishing also has continued. Properties with waterfowl hunting opportunities have seen the highest buyer activity, particularly if they are within one to two hours of a large metropolitan area.”

For more information contact Susan Christenson.


O&B Lands New Client

Chuck Zimmerman

Osborn-Barr CommunicationsIt’s not an ag account but they’re an “ag” agency and this is big news for them. So that’s why it’s worth noting. Diversification is good.

NORDYNE Hires Osborn & Barr Communications for Marketing Approach

ST. LOUIS, MO – June 16, 2005 – NORDYNE, manufacturer of residential central heating and cooling systems has selected Osborn & Barr Communications to develop and execute multistep channel communications strategies. NORDYNE uses a multi-step distribution process to sell and market to homeowners with some of the most well-known, consumer-recognized brand names, including Maytag, Frigidaire and Westinghouse. Osborn & Barr is charged with developing and executing a multibrand strategy of integrated communications directed to the distributors and dealers of NORDYNE’s products.

For more information contact Tammy Donelson.


NAMA Helping Members Lead The Way

Chuck Zimmerman

NAMA Leading The WayThe National Agri-Marketing Association (NAMA) has prepared some chapter leader support materials that were just mailed out last week. The materials include a CD with images, forms and lots of information about the various chapter leadership positions. Also included is a booklet that contains a description of each leadership position.

NAMA president, Tom Smull, sends along a cover letter that says, “As you know, a focus area that we’re stressing is supporting chapters in development, growth and delivering value.” These materials are definitely a big help. I know I’ll use them in support of the Gateway chapter.

I’m still kind of wondering about the “Leading The Way” image. It looks like a bunch of rainbow colored people figures. At our Region II Leadership Workshop one participant said they looked like the guys on a “men’s room” sign. I’m sure they’re supposed to be people who have stepped up to the plate to lead others in this business we call agrimarketing.

NAMA Cultivating ConnectionsBesides these leadership materials NAMA also has a number of materials available to recruit new members. These are under the banner of the “Cultivating Connections” program and include flyers and brochures which are available from the NAMA office.


BarbeQlossal Winners

Chuck Zimmerman

BarbeQlossalI’ve been meaning to let you know who won the Pork BarbeQlossal since this is important. I mean we’re talking food of the finest kind and what these chefs come up with has an impact on society such as what kind of food we’ll find at restaurants. Have I ever mentioned that I like food?

There’s just too many winners to post them all here. You can find them on the National Porkboard website.

New York’s Adam Perry Lang Wins Pork Checkoff’s 18th Annual Great Pork BarbeQlossal™

Adam Perry Lang of New York, N.Y., earned Grand Champion honors June 11 in the Pork Checkoff’s 18th annual Great Pork BarbeQlossal™ contest. Lang, of Daisy May’s BBQ, was awarded cash and prizes including the grand prize of $3,000 and a Kingfisher Kooker valued at $2,300.

Other winners include:

Whole Hog
1st Place – $1,000 Steve Bryant, Meadow Valley BBQ–Ames, Iowa
1st Place – $1,000 Adam Perry Lang, Daisy May’s BBQ – New York, N.Y.
Shoulder Category
1st Place – $1,000 Jim Woodsmall, Jumpin’ Jim’s BBQ– Johnston, Iowa
Loin Category
1st Place – $1,000 Darren Warth, Smokin’ Clones – Des Moines, Iowa

For more information contact Cindy Cunningham.

Ag Group

ABM Announces First Podcast

Chuck Zimmerman

Rich Data PodcastAmerican Business Media announced its first “podcast” today. You can follow this link to the audio file. These ABM folks are certainly to be praised for taking advantage of all the cool new information technology. They’re blogging, using RSS, streaming conferences, conducting webcasts and now podcasting. Well almost podcasting.

It’s a great idea for ABM to offer this type of information online but . . . I really don’t think a link to an audio file is a podcast. Here’s part of the definition of podcast on Wikipedia: “Podcasting, a portmanteau of Apple’s “iPod” and “broadcasting”, is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically. ” The key here is the word “subscribe” and “automatic.” True podcasting means creating an RSS feed that contains an audio file enclosure. Once a consumer subscribes to the RSS feed they don’t have to go back to a website to click on and download an audio file.

Beta test highlights technology and delivers increased access to vital content

NEW YORK, June 17, 2005—American Business Media has launched its first podcast (downloadable audio transmission via the Internet) in a continuation of its commitment to provide valuable information to members through the latest e-media technologies.

Generated from “Rich Data Opportunity” held June 9 in New York, the podcast offers presentations by keynote speaker F. Michael Reilly, president and CEO of Randall Publishing, and master of ceremonies Gregg Robins, managing director, Netburn McGill.

“Not only is this an important advancement in our use of media technology, but it helps us disseminate important information to our membership. By aggressively pursuing e-media avenues, ABM can offer more content to members across the world,” said Gordon T. Hughes II, president and CEO of American Business Media. “Hopefully it will also promote awareness of business-to-business media to a new, expanding audience.”

This spring, ABM has instituted RSS feeds, on-demand video, and MediaPace, a blog for discussion of critical business-to-business issues, to serve its members’ information needs. On June 29, ABM will further its e-media efforts with a Webcast of its Agri Council study on agricultural media usage.

For more information contact Steve Ennen.

Media, Podcasts, Publication

Tune In To Monsanto Financial Webcast

Chuck Zimmerman

MonsantoWant to learn how Monsanto is doing? Here’s your chance to find out directly.

Monsanto Company Sets Webcast and Analyst/Media Call For 2005 Third-Quarter Financial Results

ST. LOUIS, June 17 /PRNewswire-FirstCall/ — Monsanto Company (NYSE:MON) today announced it will issue the company’s financial results for its fiscal year 2005 third quarter on Wednesday, June 29, 2005, prior to market open.

In conjunction with the announcement of its results, Monsanto will hold a conference call at 8 a.m. CDT (9 a.m. EDT). The call will focus on these results and future expectations. The call may also include a discussion of Monsanto’s strategic initiatives, product performance and other matters related to the company’s business.

Presentation slides, supplemental data and a simultaneous audio webcast of the conference call may be accessed by visiting the company’s web site at and clicking on “Investor Information.” Visitors may need to download Windows Media Player(TM) prior to listening to the webcast. Following the live broadcast, a replay of the webcast will be available on the Monsanto web site for three weeks.

For more information contact either Media, Bryan Hurley, +1-314-694-8387, or Investors, Scarlett,Foster, +1-314-694-8148.


Agricultural Relations Council Summer Meeting

Chuck Zimmerman

ARC Summer MeetingThe Agricultural Relations Council is gearing up for a good time in Milwaukee. If you’re a public relations professional you should consider attending. It coincides with the Ag Media Summit so you can get two meetings in one trip! Here’s a little bit of information from the meeting brochure.

It all starts on Saturday, July 30, with a program that will look closely at today’s energy issues and the positive impact biofuels
are having on agriculture. From ethanol and biodiesel to handling the public relations challenges of wind farms and stray
voltage, you’ll have a chance to hear from the experts. Then comes an in-depth look at Ethics in Public Relations with
a panel discussion featuring some of the industry’s leading public relations practitioners. You will want to hear this group as they discuss real and theoretical situations involving ethics in the real world of PR. (This program will count for .5 maintenance points for Accredited Members who need to maintain accreditation.)

You can download the full meeting brochure here: ARC Meeting Brochure (pdf file)

For more information contact Jeri Omernik.

Ag Media Summit, ARC