NAFB President Talking

Chuck Zimmerman

NAFB ConventionThis is pretty much the pose you see at a Trade Talk booth. Here’s NAFB president, Emery Kleven, conducting an interview.

A real issue at Trade Talk is that there’s so many booths and so little time. There’s just no way one person can possibly make it for even a short visit to all the booths here. I think there’s 98 booths and in my best year I’ve done 34 interviews in one Trade Talk and I think that’s a lot. At least that’s all I could do since my voice quit working at that point.

By the time you’ve done a dozen interviews it gets very difficult to focus and concentrate on the subject matter. That’s when the public relations staff really comes in handy. You just enter the booth and say “What do you want me to ask you?” And thankfully they have handy little talking points to help us do our interview.

NAFB

Trade Talking At NAFB

Chuck Zimmerman

NAFB ConventionThe NAFB convention is underway here in Kansas City and one of the first main activities is Trade Talk. This is a unique trade show where companies and organizations exhibit with representatives who are available to be interviewed by the attending broadcasters who hopefully will use the interviews in their broadcasts, or in our case, podcasts.

Here’s Michelle Hummel, Propane Education & Research Council. I’m wondering if this is really an interview going on or if she’s getting ready to attack this unsuspecting broadcaster.

NAFB

These Boots Were Made For Blogging

Chuck Zimmerman

AdFarm Open HouseThe question is, “Who’s in the boots?” This is for me to know and you to find out. I’m wondering if anyone can guess the identity of the owners of these.

This was their idea and I’m going to assume that there’s no way you’re going to figure this out. So, sometime in the future we’ll reveal who they are. This was at the AdFarm open house.

Agency

AdFarm Windmill

Chuck Zimmerman

AdFarm Open HouseWhen I asked what would be the ideal place to take a picture inside the new AdFarm offices in Kansas City, it was a unanimous “the windmill” so here we are. In the photo are Scott Kurfman (l) and Bob Wilhelm (r).

BTW. The new office is located at 100 E. 7th St., Suite 300.

AdFarm says they’re the perfect blend of AgNess and AdNess. I conducted an interview with Kim McConnell, the chief executive officer, which I’ll have for you later on.

Agency

Entering AdFarm

Chuck Zimmerman

AdFarm Open HouseContinuing our little series of photos from the AdFarm open house. Here’s the upstairs entrance way with greeting committee number 2. The open house was very well attended and keeping with what KC, MO is famous for they had plenty of great barbeque!

Agency

AdFarm Open House

Chuck Zimmerman

AdFarm Open HouseBefore things really got going at the NAFB convention this week agricultural advertising agency, AdFarm, held an open house at their new office location. Here’s the welcoming committee downstairs at the old Western Union building.

Agency

Dinging Your Way To Your Customers

Chuck Zimmerman

NAMA Agribusiness ForumAt the NAMA Agribusiness Forum it was interesting to see a presentation on customer focused marketing from a very non-ag company. Southwest Airlines started Ding earlier this year as a way to interact very closely with their customers. Jill Howard-Allen had quite a few questions after her presentation. I think that people found her presentation to be very different than what they expected.

I don’t know if you Ding or not but I interviewed Jill and asked her about why Southwest Airlines, uh, Dings. You can listen to my interview with Jill here: Jill Howard-Allen Interview

Internet, NAMA

Painting New Holland Blue On The Barn

Chuck Zimmerman

Michael PetersonHere’s your exclusive first look/listen to a “new” New Holland promotion involving country music star Michael Peterson. It’s just being announced this week at the NAFB Convention. Basically, Michael Peterson is coming out with a new album that New Holland dealers will have the exclusive rights to sell prior to any other retail outlets.

On the album is a song titled, “Down On The Farm,” in which the lyrics contain the phrase, “. . . painting New Holland blue on the barn.” You can hear a clip from the song here: Download MP3 File

Michael will be here in Kansas City this week and I’ll be interviewing him about the new promotion with New Holland and have it for you here on AgWired soon.

Agribusiness, Audio

AgWired Sponsoring NAMA Blog

Chuck Zimmerman

NAMA Agribusiness ForumYou can see a lot more of what was happening today on the NAMA Agribusiness Forum blog at www.namaconnect.org. AgWired is sponsoring and posting.

NAMA

NAMA Reception Putt Putt Results

Chuck Zimmerman

NAMA Agribusiness ForumAt the NAMA Agribusiness Forum the evening reception featured putt-putt golf. My team (Monte Reese, Steve Taylor and Judi Lampe) were the Earthly Beef and seen listed here in the winners position. That is until they started this thing about letting people buy points to add to other teams scores. When it was all over with we lost first place. I just think this is unfair. We won it fair and square on the field where it counts! So there. Anyway it was all in fun for a good cause.

I’ll let you figure out why we were called the Earthly Beef. Hint: (Monte & Steve work for beef organizations and Judi works for Mother Earth News).

NAMA