Getting to Know an AGCO with Precision

Laura McNamara

If you ask Joe Tebis, AGCO is the company to go to if you’re looking for products that offer leading variable rate applications. Now, Joe is the product manager for precision ag products for AGCO, so he might be a little biased. He says he’s particularly proud of AGCO’s Terragator and RoGator product lines.

These products are just some of the leading equipment that Joe says work seamlessly with precision agriculture. He adds that AGCO is committed to continually offering more products that evolve with precision technology, integrating the newest applications available on the market. Joe says that’s important because precision technology offers farmers more value. He says equipment that’s equipped with precision applications, such as auto steering, can save growers on fuel and fertilizer costs. The AGCO expert adds that his companies products are designed to fit the unique needs of farmers and can adjust to various farming strategies.

“We create the tools to allow them to implement their expertise,” Joe said.

I spoke with Joe about AGCO and the company’s role in precision farming. You can listen to my interview with Joe here: joe-tebis-preag-08.mp3

Agribusiness, Audio, Equipment, Farming, Technology

Manage Variability with SSToolbox

Laura McNamara

SST puts it quite succinctly: Manage data. Harvest Information. The global provider of Geographic Information System (GIS) software is offering what it calls the “Premier Desktop GIS for Agriculture.” The company boasts that its SSToolbox lets growers gather valuable information such as yield data and soil data and use it to determine the variability that exists within their fields and design specific practices to manage their unique field variability.

I caught up with Duncan Maeer (pictured left), the International Accounts Manager for SST, and he gave me a more thorough explanation of what the SSToolbox can offer farmers. Things like valuable cost savings, for example. You can listen to my interview with Duncan here: duncan-maeer-preag-08.mp3

Agribusiness, Audio, Equipment, Farming, Technology

Farm Country Political Feelings From The Progressive Farmer

Chuck Zimmerman

DTN The Progressive FarmerWe’re not very focused on politics here but sometimes an interesting story comes along like this one. The Progressive Farmer has just conducted a Zogby International poll of rural American households (2,963 adults) to find out about the political leanings of farm country. The results are featured in the August issue of the magazine.

Commissioned by The Progressive Farmer, the poll of nearly 3,000 rural adults measures preferences for the fall elections as well as reaction to hot-button issues in farm country such as skyrocketing crop input costs, the assault on landowner rights and ethanol.

The most telling result of the survey, conducted in late may of 2008, is that 17 percent of respondents say they are switching parties from the one they voted for in 2004. This coupled with the fact that republicans are narrowly the party of choice for U.S. house and Senate races with 47 percent for republicans compared to 40 percent for Democratic candidates shows that rural america is shaping up to be a battleground for votes this fall, says The Progressive Farmer Editor Jack Odle.

“Rural america is definitely in play this year and not in any one party’s pocket—votes, particularly in congressional races, are up for grabs,” emphasizes Odle.

When asked about presidential preference, pollsters find Sen. John mcCain garners 50 percent compared to Sen. Barack Obama at 34 percent, with 11 percent of respondents saying they will not vote for either candidate.

There’s also a mirror survey online where you can compare results with the poll results.

Publication

John Stevenson is Sales/Marketing VP for New Holland

Chuck Zimmerman

New HollandThere’s a new leader in sales and marketing for New Holland.

John J. Stevenson has been named Vice President, Sales and Marketing, for New Holland Agriculture in North America, according to an announcement by Harold Boyanovsky, president and chief executive officer of CNH Global, N.V. The appointment will be effective August 1, 2008.

Stevenson will maintain his office at New Holland Agriculture North American headquarters in New Holland, Pa. He will report directly to Boyanovsky, who also serves as President of New Holland Agriculture worldwide.

Stevenson’s credentials include most recently serving as President and Chief Executive Officer of American LaFrance LLC, a U.S.-based manufacturer of fire, rescue and other emergency response vehicles. Prior to that, he served in senior management positions at Freightliner, Volvo Trucks North America, and Mack Trucks. His background also includes proficiencies in organizational management, manufacturing, distribution, purchasing, logistics, product marketing, service and sales. He holds a Bachelor of Business Administration degree from Muhlenberg College in Allentown, Pa.

Agribusiness, New Holland, Tractor

Osborn & Barr Hires and Promotions

Chuck Zimmerman

Osborn & BarrThere were plenty of Osborn & Barr representatives at this week’s Ag Media Summit. It looks like they’ve made several promotions and hires.

Jeff Black comes to O&B as the new senior digital art director. Jeff’s extensive experience developing multimedia solutions includes work for NASCAR, Busch Entertainment Corporation and Sprint/Nextel.

In his new role as group director, association business, Lance Burditt will serve as director of communications on the day-to-day operations for the United Soybean Board and as manager of that account. Read More

Agencies

Meet Nancy Bunker Koester

Chuck Zimmerman

Cindy and Nancy at AMSOne of the special people I got to meet this week at the Ag Media Summit was the new National Corn Growers Association, Director of Communications, Nancy Bunker Koester.

AMS gave Nancy the chance to meet and interact with a hundreds of ag media professionals and other industry leaders. She is not unfamiliar with this industry, having worked for Monsanto – which is ironically where her predecessor Mimi Ricketts now works. She has also done some consulting work with NCGA in the past.

She is pictured here with Cindy at the AMS 10th anniversary dinner. I did an interview with her earlier in the day about her background and plans for working with the corn growers on important issues.

“We have a message to get out about food, fuel and feed, that there’s plenty of corn seed to go around for that,” Nancy said. “And we’re working to fervently to be sure people know that.”

Listen to my interview with Nancy here: nancy.mp3

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
BASF and Successful Farming

Ag Groups, Audio, Corn, NCGA

Case IH Sponsors Craig Morgan Tour

Chuck Zimmerman

Case IHI guess Case IH liked sister company, New Holland’s, Michael Peterson, “Down On The Farm” promotion. Of course we’ve all known that agricultural marketing superstar Gene Hemphill, was on to something big.

Global farm equipment manufacturer Case IH has announced an agreement to sponsor a concert tour by country music superstar Craig Morgan. Titled “Craig Morgan Powered by Case IH… International Harvester. The Legend Rolls On,” the collaboration follows up on the success of Morgan’s hit song “International Harvester” with a cross-country tour that celebrates the American farmer.

Case IHCase IH Vice President Jim Walker (right) presented singer-songwriter Craig Morgan (left, tractor’s seat) with a new Case IH Farmall 55 tractor at the Racine County Fair, Union Grove, Wis., near the world headquarters of the Case IH brand. The gift celebrates the kickoff of the tour titled, “Craig Morgan Powered by Case IH… International Harvester. The Legend Rolls On.”

According to Jim Walker, vice president, Case IH North American Agricultural Business, the connection between Case IH and Craig Morgan came about naturally. “The International Harvester brand is a big part of our tradition here at Case IH, so Craig’s song really struck a chord around here,” Walker says.

“In his music, Craig Morgan stands for a lot of the same things Case IH stands for: pride in our heritage, pride in American agriculture, and a rock-solid commitment to our core values. It just makes sense for us to join him out on the road.”

As Morgan’s tour (http://www.craigmorgan.com/?content=tour) crisscrosses the United States, there will be numerous tie-ins with local Case IH dealerships. In addition to on-stage and semi-trailer signage, Case IH and Farmall machinery will be on display at selected concert venues. Dealerships will be offered promotional opportunities like VIP tickets and concert meet & greet sessions.

Agribusiness, Tractor

First NAMA Webinar Next Week

Chuck Zimmerman

NAMA WebinarsThe first in a series of NAMA Webinars will take place next week. Make sure you get registered today.

Direct Branding: Where Message Meets Measure
August 7, 2008 ~ 1:00 p.m. (Central Time)

Barb Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure on Thursday, August 7.

Make sure your marketing strategy, or even just your next campaign, not only inspires and supports the desired belief about your brand or product, but motivates measurable response. NAMA’s first webinar will focus on how to create the right mix of message, measure and media.

The webinar, which will cost $35, will begin at 1:00 (central time) and will last for approximately one hour.

Register now for the webinar at http://payment.nama.org/webinar.htm. You will receive a confirmation email with the log in information for the webinar.

NAMA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Effective immediately, Novus International, Inc. is increasing its ALIMET feed supplement price to $6.50 per kilogram. Due to differences in transportation costs, actual ALIMET selling prices may vary by world area above or below the new price. Novus will fulfill all existing contracts.
  • Murray Wise, Westchester Group founder and CEO, will be hosting his first-ever Webinar presentation next week on the causes behind the current boom in agriculture and how long the boom is expected to last. The discussion will cover trends in global demand and biofuel production, and their impact on commodity prices and land values in the U.S. and around the world. The Webinar will be presented twice: Monday, Aug. 4 at 10:00 a.m. CDT and Wednesday, Aug. 6 at 3:00 p.m. CDT. To register for either Webinar presentation, please contact Renee Schum of Westchester Group, Inc. at (217) 352-6000 or renee@westchester-group.com.
  • Now is the time to register for the 2008 International Forum for Women in Dairying. Held Sept. 28-29 in Madison, Wisc., IFWD highlights a great agenda, including exciting tours, inspirational speakers, and most of all, open interaction with other women passionate about the dairy industry. More information can be found here.
    Zimfo Bytes

    Rhea + Kaiser Employee Working Olympics

    Chuck Zimmerman

    Christina HarpChristina Harp, Rhea + Kaiser, got a very cool gig at the Olympics in China. I wish I could take my Schwinn over and provide some assistance and get the “ag” stories that we’ll never see/hear. She’s going to have some stories to tell.

    Christina Harp, account coordinator with Rhea + Kaiser Marketing Communications, is serving as a liaison for the Olympics News Service at the Laoshan Cycling Venue during the Beijing 2008 Olympic Games in Beijing, China.

    Harp, a recent graduate of Purdue University, learned of the opportunity through the Purdue University Department of Communication. Harp, along with 13 other Purdue students and recent graduates, will spend seven weeks in China providing assistance to media. The student group was organized through the Beijing Olympic Committee and the Communication University of China.

    “This is a once-in-a-lifetime opportunity that’s enabling me to grow personally and professionally,” said Harp, who works on the Bayer CropScience account at R+K. “I’m looking forward to the many different experiences I’ll have and people I’ll meet.”

    Harp’s assignment includes image uploading and printing, as well as image delivery to the Main Press Center. She also will provide onsite support to photographers throughout the Games.

    Agencies