How ZimmComm Became Ten Years Old

ZimmCast 435While ZimmComm New Media is celebrating ten years we’re doing some reminiscing about some of the milestones in our journey.

Chuck and CindySpeaking of miles, Cindy and I met up in a Delta Sky Club in Atlanta last night to record this week’s program. She was returning from the Bayer CropScience Bee Care Center opening and I was returning from a visit with New Holland. And, no, we did not plan our trips to be on the same flight back home to Pensacola. Funny how that works out.

We got out the Golden ZimmComm Microphone and got to work taking a look back at our ten years of developing an online community with a little help from our friends.

First AgWired PostThis blog we call AgWired got started in our first year when I did my first post in August of 2004. I was a little tentative then and became bolder as time went on. AgWired started out on Blogger before moving to WordPress and we’ve never looked back.

AgriBlogger first tweetIt was some time later that I did my first tweet. Fortunately, it’s not to embarrassing. But here it is. Did you know you can see your first tweet using Twitter Discover? I’m now 17,000 tweets down that highway!

We hope you will enjoy our look back. During the Connection Point last week we had a nephew working in our booth. He said that after listening to us talk to people about what we do for two days he had no idea what we do. Maybe this conversation will help clarify?

You can listen to this week’s program here. Ten Years of ZimmComm

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

Subscribe to the ZimmCast podcast here.

Happy Birthday ZimmComm!

nama14-boothZimmComm New Media is officially ten years old at this year’s NAMA conference so we are happily celebrating with all of our agri-marketing friends.

Here to help us at the booth are (LtoR) niece Hayley DeRuiter, Google Glass Guru Bruce Rasa, me and Chuck, intern Kristin Liska, sales guy Dave Larson, and nephew Hunter DeRuiter. We have birthday cake, Glass demos, and giveaways. People are taking a quiz on how well they know ZimmComm for a chance to win a 10th anniversary t-shirt and we’re giving away gold styluses and microfiber glasses sacks.

google-birthdayWe are also getting lots of congrats on our anniversary and we were surprised when we opened our Google page today and had a birthday greeting! I thought that was pretty bizarre, but Chuck says he thinks it’s because it must be our anniversary of our Google account.

Whatever – it was a pretty timely message. Thanks Google!

2014 Agri-Marketing Conference Photo Album

Coverage of the Agri-Marketing Conference is sponsored by
Brownfield Ag News and Rhea + Kaiser
Coverage of the Agri-Marketing Conference is sponsored by Rhea + KaiserCoverage of the Agri-Marketing Conference is sponsored by Brownfield Ag News

Celebrating an Anniversary

ZimmComm Ten Golden YearsTen Golden Years. That’s what we’ll be celebrating next week at the Agri-Marketing Conference.

Cindy and I started out with Talking News Releases before moving on to blogging, podcasting and social networking. Being the very social kind of people that we are it all made sense. An online conversation in which you can communicate and share all kinds of information with people all over the world was easy to adapt to. We did our first online coverage of an event at the February, 2005 NRECA convention at which we produced and distributed news releases with audio files and also did posts on AgWired. It has just grown from there to where we are today.

We officially launched the company at an Agri-Marketing Conference so next week’s conference is a special one for us. If you’re attending please stop by our booth for some anniversary cake and other goodies as well as ZimmGlass Demos.

Bruce Rasa TekwearActually, Chuck will be doing ZimmGlass demos while Bruce Rasa, TekWearAg, will be demoing his Google Glass. If you don’t know Bruce you need to. He’s THE Glass pioneer for agriculture. If you have not seen Glass in action and are wondering what this new thing is then we’ve got the opportunity for you to get an in-person look at the coolest new wearable technology. How can this apply to agribusiness and ag communications? Stop by and we’ll give you some ideas.

NAMA Agri-Marketing Conference week is going to be a big one with professional development, awards, networking and some Brownfield Honky Tonk and Rhea + Kaiser After the After Pancake Ray breakfast thrown in. We’ll be seeing you there.

Cute Baby Blogging

Chelsea and CruzI’m taking a time out from our regular programming to do some cute baby blogging. Actually, this ties right in to what we’re all about here on AgWired. The miracle of a baby is one of the most beautiful things in the world. You can scroll through the #felfie hashtag on Twitter and see lots of babies of different kinds.

Our grandson, Cruz, and his parents, Caitlin and Clint, showed up for a visit. As you might guess, Cindy has been eagerly waiting on them. So has our daughter Chelsea who got to see Cruz for the first time this morning. He’s 2 1/2 months old now and just a little bundle of joy.

Cindy and I will be taking a little time to spend with the Cruz Dude this week as we also make final preparations for the Agri-Marketing Conference next week in Jacksonville.

Meet New ZimmComm Intern

Kristin-Liska-HeadshotOur internship program has been a huge success. Not only have the young college students who have taken advantage of the opportunity gained skills in all aspects of the ag media industry, but have also added so much to our team.

The ZimmComm Team is proud to announce our spring intern. Join us in welcoming Kristin Liska from Nebraska. She is a senior at Iowa State, but is proud to say she is still a Husker fan. This May she will be wrapping up her degree in animal science and journalism. Kristin has had a busy college career with her involvement in numerous clubs, including Block and Bridle and Bacon Expo. Twitter seems to be her number one hobby, along with reading and taking pictures. Be sure and follow her on Twitter at @KristinLiska1.

The ZimmComm Team have a full schedule of events this spring and you will have the opportunity to meet Kristin at Commodity Classic and NAMA Convention. So, don’t be shy when she comes up to you with a mic in hand.

Top Story Posts in 2013

AgWired Top Ten LogoSince everyone else is doing their 2013 top ten I might as well do the same. Actually we normally do this. Looking at website analytics only this list is the top ten most visited/viewed/read/etc. of all our posts from 2013. The interesting thing is that there were story posts from previous years that had higher traffic. I’m not including them but it’s a good example of the longevity of our stories that so many of them are still visited, probably from someone searching the right key words.

What were your favorite stories of 2013?

  1. Should We Sit Down with HSUS in Common Cause
  2. John Deere Virtual Tractor Intro
  3. Farmland – The Movie
  4. Ram Trucks 2013 Super Bowl Commercial
  5. BigBalers for Big Jobs
  6. Precise Disk Drills from New Holland
  7. Earth Day Skeptic Says Get Positive
  8. Mount Your iPhone in a John Deere Cab
  9. World Backup Day
  10. What Does the Farmer Say?

Happy Thanksgiving

Happy ThanksgivingI really liked this e-greeting from my alma mater, University of Florida College of Journalism and Communications. Happy, Happy, Happy Thanksgiving to all of you.

Here’s the message that came with the picture from Dean Diane McFarlin:

Dear Alumni and Friends,

Thanksgiving is the perfect time to reflect on the past year, my first as dean. I want to express my heartfelt gratitude for the welcome you have given me, and for all you do for our College.

It is abundantly clear that our alumni are among our greatest assets. I have had the pleasure of meeting some of you in person, I have shared emails and notes with others, and many of you have visited Weimer Hall. To the person, you have been enthusiastically supportive of our mission, and have contributed to our success in many meaningful ways.

So, at this time of year when we give thanks for so many things, I am giving thanks for you and all you have done to help build and nurture our nationally ranked programs. Together, we are ensuring that our current and future students will enjoy the same successes and quality of life as the generations of students who have come before them.

In Gator gratitude,

Diane

Apply Today for ZimmComm Internship

zimmcom*The application has been updated. We had a technical glitch and need applicants to apply using this form. Sorry for the inconvenience.

ZimmComm New Media is now taking applications for our Winter/Spring Internship. Students in the agricultural communications field interested in attending and learning how to “agri-blog” some of the most important industry events held every year should apply.

The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities on pertinent websites. Interns will learn and develop the use of tools, techniques and technology to gather and distribute information through various social media channels. Per-diem and college credits may also be available.

YES! I’m interested in learning how to do some agri-blogging. Apply Below.

ZimmComm Internship

ZimmComm Team Welcomes New Intern

Kristyn StidhamOur internship program kicked off at the beginning of the summer, giving a young college student interested in agriculture communications a chance to get their feet wet in the industry. Now the ZimmComm team would like to introduce our new intern for this fall.

Kristyn Stidham, grew up raising registered Angus cattle and growing pecans on her family’s farm in Welch, Oklahoma. She currently attends Missouri State University and will graduate in May 2014 with a Bachelor’s of Science in Agriculture Communications. Throughout her college career she has written for the William H. Darr School of Agriculture’s Ag Review Journal and worked with the media team during the Missouri State FFA Convention. After graduation, Kristyn, plans to obtain a career in public relations for a agricultural based company while sharing her agriculture story.

Kristyn will jump onto the agri-blogging trail with us as we attend the Farm Progress Show at the end of August. You will also see her at other events throughout the fall snapping pictures and gathering interviews.

Meet Our First Agri-Blogger Intern

maggie-seilerWe are so pleased with the response to our new agri-blogging internship program. It was tough to choose just one for the summer semester, but we finally decided on Maggie Seiler – a sophomore at Kansas State University dual majoring in agricultural communications and journalism and animal sciences and industry.

Maggie grew up on a dairy operation outside of Wichita and has worked for the Kansas Dairy Association and the Kansas Center for Sustainable Agriculture and Alternative Crops, as well as serving as an Agricultural Ambassador and an officer for the Agricultural Communicators of Tomorrow. She is very interested in the agriculture use of social media.

“Blogging and the use of social media platforms is becoming an increasingly important part of journalism and the agricultural industry,” Maggie said in her application. “I really appreciate the ability of online platforms and blogs to provide the vital information from agriculture industry meeting to members of the community that cannot physically travel to events. ZimmComm is a company that stays on the cutting-edge of industry developments sharing them with producers. I would really like to be a part of this movement and especially focus on increasing my knowledge of using online platforms to reach out to agriculturists.”

We are not wasting any time getting Maggie on the agri-blogging highway. She will be joining Chuck next week for the 2013 Alltech Symposium in Lexington, Kentucky and you can expect to meet her at other events this summer.

Welcome, Maggie!

What’s New on AgNewsWire

AgNewsWireAs we announced last week at NAMA, our AgNewsWire site is now THE place to go to get content you might have missed.

Since that announcement less than a week ago, here is what we have added:

Ag Workforce Coalition press conference on the Immigration Bill – audio
Fuels America press conference on sustainability from farm to fiber to fuel – audio
Becker Underwood and BASF media tour – interviews and photos
2013 Advanced Biofuels Leadership Conference – interviews and photos
Chicken Media Summit – interviews and photos

All content is available for media use FREE of charge. If you want to give us credit, that’s fine, but not necessary. We just want to be your source for ag news content when you need it. Please consider subscribing to the RSS feed for AgNewsWire so you will be notified by email whenever new content is added.

ZimmComm Agri-Blogging Internship Application

zimmcomZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year.

The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities on pertinent websites. Interns will learn and develop the use of tools, techniques and technology to gather and distribute information through various social media channels. Per-diem and college credits may also be available.

YES! I’m interested in learning how to do some agri-blogging. Apply Below.
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AgNewsWire – Ag Media’s Online Ag News Service

AgNewsWireZimmComm New Media, LLC has expanded its AgNewsWire.com website to serve as a new agricultural media content service for reporters, companies, organizations and individuals seeking high quality photos and audio from industry events and concerning current issues.

“We generate so much content on our agricultural and renewable energy websites that we decided to create one place for all of it to make it easier for people in the industry to locate and utilize,” said ZimmComm New Media president Chuck Zimmerman. “Last year we covered nearly 70 different industry events, posted more than 1200 audio files and placed nearly 20,000 high resolution photos in Flickr albums. All of that content is available for anyone to download and use free of charge.”

AgNewsWire.com will now have links to all the audio, photos and video that ZimmComm compiles at events, for podcasts, news conferences and more. In addition, AgNewsWire will also continue to be an agricultural news release distribution service as it has been since it was introduced in 2006.

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ZimmComm Announces Agri-Blogging Internships

zimmcomZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. It has been years since we worked with Monsanto on student blogging opportunities at Commodity Classic and we miss the experience of working with budding agrimarketing professionals. So we decided to do something about that.

The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities on pertinent websites. Interns will learn and develop the use of tools, techniques and technology to gather and distribute information through various social media channels. Per-diem and college credits may also be available.

Continue reading

Find ZimmComm at 2013 Agri-Marketing Conference

NAMA BoothZimmComm New Media will be forging new frontiers once again at the 2013 Agri-Marketing Conference. Here’s where you’ll find us in the Connection Point. We’ll be at booth 402. Yeah, booth numbers don’t always make it easy to find. Just follow the arrow. We’ll have an announcement out soon about a very cool booth giveaway and of course there will be something new from ZimmComm announced at this year’s show.

Isn’t it odd that we have no problem accepting we must upgrade software and replace old technology, but have such a hard time upgrading our thinking?

And all too often, we get too comfortable with “the way it’s always been done” rather than exploring new ways to find solutions and ideas.

Well, we’re going to change all that in April…The speakers we have lined up for the 2013 Agri-Marketing Conference are each pioneers in their respective fields. Prepare to have your eyes opened and your opinions challenged by internationally known thought leaders ready to share their groundbreaking ideas with you.

One Stop for Event Audio and Photos

2013 has already been a busy year for ZimmComm – the last couple of weeks especially. We already have 12 new photo albums for this year!

agnewswire-logoBecause our events may be posted on different websites, and just because of the sheer volume of content we are generating that we want to share, we are working on consolidating event content on our AgNewsWire site. We have a couple of events already posted there – with links to photo albums, posts, categories, audio and even video. We want to make it easier for media, or anyone interested, to be able to locate and utilize the content we create.

2013 National Ethanol Conference
2013 National Biodiesel Conference
2013 Cattle Industry Conference and NCBA Trade Show

It’s a work in progress – what do you think? Useful or not?

Top Posts in 2012

It’s always interesting to see what got the most eyeballs during the year. Google Analytics shows some interesting numbers but I’m no fan of having to search through it. Here’s what I found looking at this one source of statistics. Keep in mind that there a lot of people reading via the AgWired App, or other channels! But these posts had the most traffic to date out of the 1,550 we did in 2012.

USDA “Meatless Mondays” Uproar
New Holland Jay Leno Boomer Tractor Sells For $535,000
Happy Gadget Year
Harvest for Kids World Record
Mobile Farm Manager App From John Deere
New Holland Supporting Ethanol Industry
Alltech Young Scientist Global Scholarship Winners
John Deere Does Agile Development
Mourning the Passing of Stewart Doan
Orange County Choppers Paul Sr. Unveils Biodiesel Bike

See any surprises there? What did you find most interesting on AgWired in 2012? What do you want to see in 2013? Let me know and thank you.

E-Versions of 2012 ZimmComm Photo Books

blurbWhile Congress was busy wasting taxpayer dollars over the holiday, I was busy making the annual photo books that we do for some of our clients. I love doing these books and we have always used Blurb to make them and this year they have added the option of making E-books!

This is really cool because you can also add audio and video files, although I did not use that feature this year because they have to be in a special format and I had already spent all of my allotted time on the print versions. But, we did make them available for free download – so check it out (order via the Related Editions link).

We have been doing photo books for New Holland, John Deere, and BASF since 2008 and added Boehringer Ingelheim, Renewable Fuels Association and GROWMARK along the way. Others that we have done in the past include Novus, AG CONNECT Expo, and Farm Foundation. Wish I could do them for every one every year but each one takes me a full day to do!