Hello on Super Bowl Sunday. I’m trying to get ready to hit the road to Reno early in the morning but am planning on cooking some brats and watching the annual big game in high def. This week you can listen in on a discussion I had last week with Mimi Ricketts, Communications Director for the National Corn Growers Association. …
Hey Pumpkin, Visit Austria/Slovenia
Yes, pumpkin. They’re big in the part of the world that this year’s IFAJ Congress is taking place. Two countries for the price of one. Listen to this week’s program to find out more. Cindy and I are hoping to attend this year and sample what Dr. Franz Fischler says are some of their exceptional wines. This morning I talked …
Successful Crop Tech Tour
The folks at Successful Farming are getting more involved in online multimedia and their Crop Tech Tour is a good example of how they’re doing so. Basically, they’re trying to document how farmers are using new technologies like precision ag. To do it they’re using audio, video and pictures on their website in addition to regular updates in the magazine. …
Marketing MANA
I’m really glad that Makhteshim Agan is using the name MANA Crop Protection since it’s a lot easier for me to say. They held a media breakfast last week that I attended and it provided an opportunity to get to know them better. I interviewed Dave Downing, Senior Product/Marketing Manager – Herbicides and now know a lot more about the …
Sociable Beef Breeds
It’s time to hit the agricultural marketing highway once again. Actually I did that Friday when I did some blog training in Kansas City before attending the Beef Breeds Social. This year it was held at the American Hereford Association offices. It was very well attended and we of course ate some very good beef. Before things got too sociable …
Agricultural New Media Growth in 2007
This week’s ZimmCast is a happy new year program. Cindy sits in with me and we look back over the growth that took place in agricultural new media in 2007 that we’ve been blessed to be a part of. Here’s some statistics you might be interested to know: We manage 20 blogs now – 5 of our own, 15 for …
Merry Christmas Trees
Merry Christmas Trees from the National Christmas Tree Association. This week’s program is about NCTA and I want to thank them for having audio available on their website. Here’s a good example of why we encourage multi media content on your site. In the program you’ll hear from NCTA President, Beth Walterscheidt, Evergreen Farms Christmas Trees, Elgin, TX. She’s going …
Reminiscing With Brenda Curtis-Heiken
This week the ZimmCast hits a milestone with episode number 150. Hard to believe I’ve been podcasting for almost 3 years. It has been a blast though as we pioneer new ways to communicate to farmers and consumers. That’s why it’s kind of fitting that this week’s program contains an interview with my good friend Brenda Curtis-Heiken, USDA Radio. Brenda …
Talking Beef With The MBIC
I am not ashamed to publicly pronounce my belief that beef is good. That’s why I was so happy to get to work with the Missouri Beef Industry Council on their new “Speaking of Beef” program. Basically we helped the staff at the MBIC prepare materials for a group of initial volunteers to help them conduct public speaking engagements about …
Rebuilding Afghanistan’s Livestock Industry
This week you get to hear some of the good news about what our military is doing in Afghanistan. Like in Iraq, our fighting men and women have also engaged in projects to help re-build this country’s agricultural infrastructure. It sure is a different story than the one you’ll find on network television or read in the newspaper. Thanks to …