I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …
Paulsen Marketing Asks Farmers Directly
In this week’s program we’re going to learn what’s new at Paulsen Marketing. Listen in on my conversation with Greg Guse, Sara Steever and Kristi Moss. The main topic of our discussion was their just completed project titled, “Adoption of Communication Tools in Agriculture.” You can find a project summary that includes video interviews with the farmers themselves on their …
Advocacy Starts With Weber Shandwick
The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …
Thanksgiving and Farmer Priorities
This week is the time to give thanks to America’s farmers and ranchers for producing the most affordable and abundant food supply in the world. If you’d like to help do that using your social media channels then please visit #foodthanks. In this week’s program I’m featuring a couple of interviews from Trade Talk at the NAFB convention. Here’s your …
Woodruff Sweitzer in a Growth Phase
The ZimmCast series of interviews with agricultural marketing agency leadership continues with the co-founder of Woodruff Sweitzer, Terry Woodruff. Terry and his partner Steve Sweitzer both grew up in rural Mexico, Missouri which is just down the road a piece from Columbia where one of their several offices is located. Others are in Kansas City and Calgery, Alberta. The two …
A Very Good Year For Bader Rutter
The ZimmCast series of interviews with agricultural marketing agency leadership continues with my conversation with Greg Nickerson, President, Bader Rutter. He says it is an exciting time for the agency with 2010 being a “very good year.” By a very good year he means that they’re on track for double digit growth. The agency has 170 employees and has diversified …
AdFarm Has a Passion For Agriculture
In this edition of the ZimmCast we’ll meet Roger Reierson, President, AdFarm . Cindy spoke with Roger to learn what’s new at the agency. We’re continuing this series of interviews with leadership at agricultural marketing agencies which seems to have drawn a lot of attention and many more to come. With a name like AdFarm you would think the company …
Quarry Integrated Communications Has A Sharpened Focus
Continuing my series of conversations with agrimarketing agency leaders this program features Bob Wilbur, Senior Vice President, Quarry Integrated Communications. Quarry was the sponsor of my coverage of the recent NAMA Trends In Ag conference for which I thank them very much. Bob says they “see the world changing.” Those changes are changing what they do and how they do …
The Pulse of Agri-Pulse
In this week’s ZimmCast we’re going to take the pulse of Agri-Pulse Communications with President, Sara Wyant. Sara says that her company will be celebrating seven years very soon. So will ZimmComm so perhaps we should celebrate together! Agri-Pulse publishes a weekly news report and also has a blog, “Ag Policy From The Inside Out.” Sara was a speaker at …
Charleston|Orwig Gets Social At World Dairy Expo
Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again. Mark told Cindy that the agency business has made some dramatic changes in the …