Faces of Farming & Ranching Entry Deadline

Chuck Zimmerman

The U.S. Farmers & Ranchers Alliance is still looking for entries in their “Faces of Farming and Ranching” contest. Here are a couple of them, Kristin Reese, Local Flavor Foods and Jeff Fowle, KK Bar Ranch. They were on hand at the Ag Media Summit to talk about the search to find new ambassadors of agriculture. You’ve got until September …

Ag Group, Ag Media Summit, Audio, USFRA

Search is on for ‘Faces of Farming and Ranching’

Melissa Sandfort

When it comes to today’s agriculture, there are many examples of great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world. But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often do …

Agribusiness, Farming, USFRA

USFRA/Ketchum Receive SABRE Recognition

Melissa Sandfort

The U.S. Farmers & Ranchers Alliance (USFRA) has received national recognition for its ground-breaking campaign to help improve the dialogue with consumers about how their food is grown and raised. USFRA, along with its agency partner Ketchum Public Relations, won the prestigious Gold SABRE Award for Excellence in the Associations category. The entry, titled “Since When Did Agriculture Become a …

Agency, Food, USFRA

We Need Both RFS and Farm Bill According to Senator Stabenow

Chuck Zimmerman

Addressing the attendees to the Agri-Pulse reception last night was Senator Debbie Stabenow, Chairwomen, U.S. Senate Committee on Agriculture, Nutrition and Forestry. I visited with her briefly after her remarks. I first asked her what she thought about the importance of the work that’s being done by groups like USFRA which held a Food Dialogues event prior to the reception. …

Ag Day, Ag Group, Audio, Farm Bill, Food, Government, USFRA

Senator Pat Roberts Just Tells It Like It Is

Chuck Zimmerman

The Ranking Member of the U.S. Senate Committee on Agriculture, Nutrition and Forestry, Senator Pat Roberts, made comments during the Agri-Pulse reception last night. I got to visit with him briefly afterward. Senator Roberts says the idea of trying to get urban America better understand where their food comes from is “a mountain we’ve been trying to climb for years …

Ag Day, Audio, Farm Bill, Food, Government, USFRA

USFRA Hold Food Dialogues Prior to National Agriculture Day

Chuck Zimmerman

In conjunction with the second annual agricultural appreciation reception held by Agri-Pulse the U.S. Farmers & Ranchers Alliance held a special edition of their Food Dialogues titled, “The Future of Food and Farming.” The panel tried to deal with the question, “Is technology in agriculture creating environmental improvements and economic growth or perpetuating public fears?” That seems like a loaded …

Ag Group, Audio, Food, USFRA

USFRA Now A Year Old

Chuck Zimmerman

It has been a year since the announcement of the U.S. Farmers & Ranchers Alliance. I remember speaking with Rick Tolman, CEO, NCGA, about the newly formed alliance then. This week USFRA held its first annual meeting preceded by a board meeting. After the program was over I visited with Rick to find out what has been accomplished. Rick says …

Ag Group, Audio, USFRA, ZimmCast

USFRA Food Dialogues Now Live

Chuck Zimmerman

The U.S. Farmers & Ranchers Alliance, Food Dialogues, is now live for your viewing pleasure. You can watch live on the Food Dialogues website or by using the Food Dialogues app on Facebook. That’s where I’m watching. You can interact by signing in and post your comments and questions. This is what USFRA is looking for and hoping there will …


USFRA Releases Consumer/Farmer Survey Results

Chuck Zimmerman

Today the U.S. Farmers & Ranchers Alliance released the results of a survey they conducted in July/August. They surveyed 2,417 consumers and 1,002 farmers/ranchers, both on a nationwide basis. The graphic below shows a comparison of the top five things consumers want more information about with the top five things farmers/ranchers think are most important to educate consumers about. You …

Ag Group, Agribusiness, Audio, Beef, Farming, Food, USFRA

USFRA Partners with AgChat Foundation

Cindy Zimmerman

The AgChat Foundation (ACF) and the U.S. Farmers & Ranchers Alliance (USFRA) have partnered up to help farmers and ranchers share their stories with the general public. “The core vision of the AgChat Foundation is to empower farmers and ranchers to share their stories,” said Darin Grimm, Kansas farmer and AgChat Foundation president. “We are excited to partner with USFRA …