Global decision agriculture leader Farmers Edge™ today announced a strategic partnership with global satellite data company Planet to provide game-changing global monitoring data and platform capabilities to farmers. Planet operates the world’s largest fleet of earth imaging satellites and Farmers Edge is now a sole distributor for Planet in key agricultural regions, with the right to use and distribute high-resolution, …
Alltech Talks Farm of the Future LIVE
Alltech hosted a live video event on the future of agriculture and technology with a panel of agribusiness experts discussing and debating their thoughts on the future of the agricultural industry, new consumer demographics and demands, ag technology, big data, nutrigenomics and precision nutrition. Continue to follow the discussion on Twitter with the hashtag #FarmingTheFuture. Great questions were posed, thought-provoking …
John Deere Acquires Blue River Technology
Farming just keeps getting smarter thanks to new technology like that being developed by Blue River Technology. It certainly caught the attention of John Deere which just announced acquisition of Blue River. To learn more about what Blue River Technology does and what this means to John Deere and its customers I spoke by phone with Willy Pell, Director of …
CropTrak Continues Steady Success
In an industry where tech start-ups abound, CropTrak is a self-made success story in the precision ag space by simply selling a good product that people want to buy. The company started in 2009 and has just continued to grow year after year “with a little rinky dink booth at InfoAg” and little to no marketing, as VP of sales …
House Ag Hearing on Specialty Crop Innovations
The House Agriculture Committee heard testimony Wednesday on technology and innovation in specialty crops as input toward the making of the 2018 farm bill. “As we look at the farm bill through the lens of the current farm economy, innovation and technology will remain essential for farmers and ranchers to continue producing more food and fiber with fewer resources,” said …
John Deere Display Gets Smarter
The John Deere Gen 4 monitor has been in large agriculture tractors since the 2014 model, but at the big Reveal event last week in Moline, Illinois the company unveiled its latest upgrade, the 4640 Universal Display. “Brand new today is a 4640 Universal display, so that means we have a portable display that we can retrofit back into 30 …
Tevatronic Offers Cutting Edge in Irrigation
Oleg Korol was a software engineer for the Israeli army when he simply tired of the work and decided to run Tevatronic instead. He looked at several companies before finding this technology that measures plant pressure on the soil to decide when to turn irrigation on, and water depth to decide when to turn it off. If we have autonomous …
Moocall Text Alerts Connect Farmers to Their Animals
Emmet Savage was an Irish entrepreneur with business ventures in the areas of fashion importing and construction when he first got the idea for Moocall, a company that holds the power to revolutionize the challenges of calving season and bring a new form of smart farming technology to cattlemen all over the world. The creation and launch of Moocall sent …
It’s Time to Disrupt the Disruptors
Disruption is everywhere. Disruptive ideas are impacting the way we farm. This year ONE: The Alltech Ideas Conference is centered around creating a world-wide disruption of your own. We are just days away from the awe-inspiring event and spoke with Aidan Connolly, Alltech’s Chief Innovation Officer & Vice President, to learn what Disrupt the Disruptors really means. Aidan said the …
Taking DC Bureaucrats to the Farm
The National Corn Growers Association recently joined with the Association of Equipment Manufacturers (AEM) and the American Seed Trade Association to host officials from EPA and USDA for demonstrations on planting practices, seed treatments, and equipment innovations in an effort to help them understand modern farming. The event took place on the working farm of NCGA Chairman Chip Bowling in …