We knew it was coming and I guess it’s now here. It’s the Pork Board’s podcast. Thanks to the Brownfield Network for finding this out.
There’s Joy At The Pork Board
She’s too new to have a picture available yet in case you’re wondering. She’s Joy Johnson who has joined the National Pork Board as vice president of marketing.
A Supreme Berkshire Product Website
Berk Supreme of California, MO has a new website to advertise their Berkshire Pork products.
Pork Has Peugh
The National Pork Board has a new president.
Brownfield Open Phones
Brownfield, Ag News and Indiana Pork are teaming up for another teleconference coming up July 26.
Pork Industries Move Forward with Livestock ID
The president of the Canadian Pork Council says Canada, the United States and Mexico are moving in the same direction when it comes to developing systems for tracking the movement of livestock. Livestock identification and traceability was one of the issues discussed recently as representatives of the Canadian and US pork industries gathered in Winnipeg for the annual meeting of the Canadian Pork Council.
CPC president Clare Schlegel says, despite developing some differences in the systems, the Canadian, American and Mexican industries all recognize the need for coordination.
Farm Podcasting Proven
One of the first agricultural podcasts is the Swinecast. I’ve been following it’s development since early last year and I can tell you this is no longer some sort of unproven concept. Ask Dennis Erpelding at Elanco Animal Health what he thinks. Kudos to Ned Arthur for taking a bold step into the new media world. We’re getting there buddy! I hope no one believes that a company like Eli Lilly would invest in this new technology without serious thought and the belief that it is helping them accomplish their customer communication goals.
New Pork Boarders
New Pork Board members were just appointed by Secretary of Agriculture, Mike Johanns. They are:
BBQ At It’s Best
The World Pork Expo is not too far away. It’s coming up June 8 – 10 at the Iowa State Fairgrounds in Des Moines. I’ve been meaning to let you know about it and the 19th Annual Great Pork Barbeqlossal. It looks like it will be a good one. I will however be at a different event taking place at the same time but I’m sure I’ll get information to bring you from the event. Here’s some more information on this year’s contest:
Ultrasound to Measure Marbling in Pork
Researchers in Manitoba are attempting to harness the power of ultrasound to provide a live animal assessment of the amount of marbling in pork. Scientists with Swine Research and Development Corporation in Brandon have found marbling results in a distinct pattern in an ultrasound image.
Dr. Bob McKay says ultrasound can show whether or not there is marbling in the meat and now scientists want to quantify how much there is.