Category Archives: LPC

LPC Meets During Cattle Industry Convention

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During the Cattle Industry Convention the Livestock Publications Council held a lunch meeting. The meeting was sponsored by Elanco and Heifer International. Their theme was, “The Future We Raise Together.”

Elanco and Heifer International have made a commitment to a better life-for animals and people-by ending world hunger. By identifying small communities in emerging countries that could substantially benefit from the gift of an animal, the partnership’s goal is to help create healthy livelihoods, healthy communities, and healthy futures in countries such as Indonesia, Zambia and China.

At the 2012 LPC Luncheon, Marleen New, director of corporate and foundation relations at Heifer International and Ted McKinney, Elanco public affairs, announced a new initiative and described how beef producers and industry members can help support the efforts to grow a world without hunger. Thanks to Andy Atzenweiler, Missouri Beef Cattlemen, for the photo.

2012 Cattle Industry Convention Photo Album

LPC Says Merry Christmas

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From the Livestock Publications Council comes some holiday greetings:

Merry Christmas from your LPC board of directors and executive committee!

(front row) Scott Vernon, Kathy LaScala, Christy Lee, Don Norton, and Andy Atzenweiler

(back row) Diane Johnson, Mike Deering, LeAnne Peters, Scarlett Hagins, Jennifer Carrico, Cindy Cunningham, Stephanie Hoult, Amy Bader, Carey Brown, Beverly Moseley, Shelly Sitton, Jay Carlson

Posted in LPC

LPC Royal Gala Fundraiser

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Plan to attend the Livestock Publications Council Royal Gala Fundraiser on October 28. The event will be held from 7-11pm at the American Royal Headquarters in Kansas City, MO. On the menu are cocktails and hors d’oeuvres food stations featuring Certified Hereford Beef® and Smoked Currie Ham.

The program includes the unveiling of the 2011 Hall of Honor inductees: Dr. Glenn Grimes, Professor Emeritus, University of Missouri – Headliner and A.J. Smith, Lone Wolf, Oklahoma – Hall of Fame, as well as the announcement of the 2012 Hall of Honor Inductees, Silent Auction and Dancing! Recommended Attire:

Girls – Dress your best ‘BLING’ outfit accompanied with fancy boots and belts
Guys – Cowboy hats, boots and starched jeans

Limited seating available – Please send your donation ($50/person) by October 17, 2011

Send your reservation to: Megan Crudup, A Royal Gala, 304 W. 8th St., Kansas City, MO 6410

he funds raised during the annual Royal Gala are used for the ongoing improvement of the LPC Heritage Center at the American Royal in Kansas City, Missouri. This is the eighth year for the Gala.

Posted in LPC

Ag Media Summit Supports Soles4Souls

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The Ag Media Summit held a shoe drive to benefit Soles4Souls. I believe almost 300 pairs of shoes were donated! During the conference we held a public distribution of shoes at the Ozanam Inn, a local homeless shelter.

On hand were Andy Atzenweiler and Kathy LaScala, pictured here with two of the folks we met at the shelter. The shoes were sorted by size and groups of people made their way through, finding their size and leaving with something good for their feet. The shoes distributed here were actually not the ones we brought to the AMS. Those are going elsewhere. However, we wanted a way to show publicly our support for the effort and were able to get a quantity of tennis shoes via Soles4Souls for this event. I’ve got a short video clip you can watch of the distribution. Thanks to everyone who supported this very worthwhile effort.

2011 Ag Media Summit Photo Album

AgWired coverage of the Ag Media Summit is sponsored by BASF and AgHaven

Meet New AAEA and LPC Presidents

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ZimmCast 313The ZimmCast is produced this week in the lobby/registration area at the Agricultural Media Summit. I’m posting as the first break is ending and now it’s time for more professional development sessions. My interviews were recorded on a new app I have for my iPhone. They didn’t come out sounding as good as I’d like but they are okay.

In this week’s program we’re going to meet the new Presidents of the American Agricultural Editors Association and Livestock Publications Council. Let’s start with AAEA and new President, Greg Horstmeier, DTN/The Progressive Farmer. Here’s a picture of Greg during the AAEA board meeting.

Greg says the membership continues to grow. He says the AAEA board discussed what ways they can engage membership, especially those who couldn’t attend the Ag Media Summit. He says one of the things they are focusing on is how social media is playing a role in the job of agricultural journalists. You can learn more about what he’ll be working on in his year as President in the program.

The new President of LPC is Dr. Scott Vernon, Cal-Poly. Here’s Scott talking to the Agricultural Communicators of Tomorrow group that is meeting here too. Scott echoed some of the same comments that Greg made. He says LPC went through a long range planning process recently. One of the things coming out of that process was a plan to create more educational opportunities for members in the form of more regional workshops. He says LPC is rolling out a new tag line, “Advancing the livestock media professional.” Learn more about what’s going on with LPC in the program.

Meet Greg and Scott in this week’s program: Meet New AAEA & LPC Presidents

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

2011 Ag Media Summit Photo Album

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

AgWired coverage of the Ag Media Summit is sponsored by BASF and AgHaven

Livestock Publications Council Design Workshop

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lpc-logo-smallIf you would like to improve your design skills then plan on attending the Livestock Publications Council June 16, Design Workshop (pdf). It will be held at the Metropolitan Community College-Penn Valley campus just south of downtown Kansas City from 8:30am to 4pm.

This workshop will be held in a computer lab and concentrate only on design so you will get true hands-on training. We are sure you will like the focus and the format! Sessions include:

The Newest on Adobe Creative Suite 5
Preparing files for output and proofing
Philosophy of design

Registration Fees: $70/members • $90/non-members • $125/on site • $40/students

Registration Deadline: June 3, 2011 After June 3, add $35 late fee to each registration.

Contact Diane Johnson for more information: dianej@flash.net

Posted in LPC

Ag Communications Groups United for Japan Relief

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Ten North American agricultural communications organizations have joined together in an effort to provide support for the people of Japan as a result of the earthquake and tsunami.

AAEAThrough the International Federation of Agricultural Journalists (IFAJ), the American Agricultural Editors’ Association (AAEA) is coordinating the North American effort that also includes:

Agricultural Communicators of Tomorrow (ACT)
Agricultural Media Summit LLC
Agricultural Relations Council (ARC)
American Business Media Agri-Council
Canadian Farm Writers Federation
Livestock Publications Council
National Agri-Marketing Association (NAMA)
National Association of Farm Broadcasting (NAFB)
North American Agricultural Journalists

So far they have raised more than $9,000 and are now reaching out to the members of all the participating organization to ask for donations. All contributions are being sent to and managed by the Japan Agricultural Journalists Association and be directed to rural areas and predominantly farmers. Chuck recently did a ZimmCast with Japanese ag journalist and IFAJ representative Masaru Yamada about the situation there.

Donations can be made on-line https://www.humanspan.com/secure/aaea/donation.asp by credit card. Check should be made payable to AAEA Foundation and mailed to:

AAEA Foundation
Den Gardner
120 Main St. West
PO Box 156 (if sent by US Postal Service)
New Prague, MN 56071

So spread the word through newsletters, websites, members’ magazines, radio announcements, Twitter, Facebook, whatever and contact Den Gardner for further information.

LPC Contest and Critique Entry Time

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lpc-logo-smallIt’s time for entries for this year’s Livestock Publications Council contest and critiques. Here’s what the difference is:

LPC Contest:

· This is the standard contest the LPC has conducted for years. The only difference: No critiques are provided.

· This is your opportunity to compete against other LPC members for awards in 54 categories.

· These awards will be presented during the LPC Contest Awards presentation at the Ag Media Summit in New Orleans, La.

LPC Critique:

· This is not a contest. This is your opportunity to meet with a professional who has reviewed your submitted portfolio for one of five categories.

· You can ask questions and receive an in-depth critique of your work on Sunday, July 24, at the Ag Media Summit in New Orleans, La.

· This critique will be recorded, so that you may take the information back to your staff. And, if you’re not available that day, we will provide the recorded critique to you.

You can find forms here.

Posted in LPC

LPC At Cattle Industry Convention

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lpc-logo-smallAre you a Livestock Publications Council member attending the Cattle Industry Convention? Then let’s get together.

NCBA Luncheon will feature recognition of student award winner Lisa Brown.

The annual luncheon for LPC will once again be held during the National Cattlemen’s Beef Association Convention in Denver. The date is THURSDAY, FEBRUARY 3, 2011, 12 noon. The location is the Hyatt at 650 15th Street. This is NOT the Grand Hyatt.
Intervet/Schering-Plough Animal Health will once again co-sponsor the luncheon with LPC and tickets are complimentary. More information will be published later but for now mark THURSDAY on your calendars. RSVP to Diane Johnson.

Applications for the 2011 student award are now available at: http://www.livestockpublications.com/forms.php

LPC Royal Gala Photos

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The Livestock Publications Council held its annual Royal Gala and once again I could not make it. But thanks to the LPC Facebook Group page we have photos like this one.

Funds raised at the event are used for the ongoing improvement of the LPC Heritage Center at the American Royal. Maybe I can make it next year! Sure looks like fun.

LPC Royal Gala Fundraiser

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It is time once again for the Livestock Publications Council, American Royal Gala Fundraiser. The event will be held at American Royal Heaquarters on Friday, October 29 from 6-10pm. There will be food and beverage and the unveiling of the 2011 Hall of Honor Inductees (Bob Funk, Express Ranch, OK – Headliner; Lionel Chambers, Editor Emeritus, The Cattleman, TX – Hall of Fame).

Funds raised are used for the ongoing improvement of the LPC Heritage Center at the American Royal. The Center was introduced in 2005 and includes portraits of the distinguished Hall of Honor and Headliner honorees. A second phase of the Center is the Hall of History which will display the evolution of livestock publishing.

Attire is Flappers and Gangsters. Contact Diane at LPC to find out what that means and get registered.

Posted in LPC

2011 Ag Media Summit Logo Contest

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Ag Media SummitHey AAEA and LPC members. Want to pocket $200? Enter a design in the 2011 Ag Media Summit logo contest.

This contest is open to any LPC or AAEA member or student member of either organization. ACT members, you may participate if you are a student member of either organization.

Things to consider:
Theme: Jazz It Up! NOLA 2011
Location: New Orleans, Louisiana
Dates: July 23-27, 2011

Keep in mind this logo is used in a variety of mediums from signage to the website to give-aways so don’t make it so complicated that it does not reproduce well. It’s a good idea to design it so it looks good in black and white too.

Deadline for submission: Wednesday, October 20, 2010; to dianej@flash.net, please put “AMS 2011 logo submission-“your name” in the subject line. Please submit as a pdf but keep it so that you can modify it slightly if the committee requests. You may submit as many entries as you wish.

The AMS Steering Committee will vote on the entries and their decision is final. The logo then becomes the property of the AMS and it will be the logo for the 2011 event only.

Meet New AAEA and LPC Presidents

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ZimmCast 268In this week’s program we’ll get to meet the new Presidents of the American Agricultural Editors Association and Livestock Publications Council. They’re both Missouri boys!

First up is Steven Fairchild, MFA Incorporated. I asked him what his goals are for his year in office and he wants to focus on membership since increasing membership is a key goal of the organization.

He says the meetings at AMS reflect the hard work of outgoing president, Karen Simon. He says AAEA will have a new website this fall.

Next is Andy Atzenweiler, Missouri Beef Cattlemen Magazine. He says things are in good shape at LPC and they’re going to “tweak” their website. They want to promote their contest more since there were a lot of changes this year.

At the annual meeting there was some discussion about changing the by-laws to get rid of the language referring to the ratio of service to publication members. It is now about 50-50.

ZimmCast 268

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page

Ag Media Summit Concludes

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3 Gregs at AMSThe 2010 Agricultural Media Summit has concluded but that doesn’t mean the coverage on AgWired has ended. So much posting to do and so little time . . .

I’ve got a lot more to post from AMS but I’ve also got 3 more events to attend in the next week before getting back to ZimmComm World Headquarters. So, I’ll be posting interviews and photos when time allows. I’m heading to Denver early in the morning for the Cattle Industry Summer Conference where I’ll be Beef Board Blogging and hoping everything works out okay with the groups participating in the meeting. I’m sure more information on that will be forthcoming.

In the meantime I have updated the AMS photo album. There are some great photos in there and I hope you enjoy it. Like this one of the “3 Gregs” during the closing banquet tonight. All of tonight’s award winners are in there and I’ll try to find a way to post who they all are when I get a listing. You’ll know many of them.

2010 Ag Media Summit Photo Album

Forrest Bassford Student Award To Lisa Brown

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Lisa BrownThe winner of the Livestock Publications Council Forrest Bassford Award this year is Lisa Brown, Oklahoma State University. The award is sponsored by Intervet/Schering-Plough Animal Health. It was presented during the luncheon today at the Ag Media Summit.

The student winner receives an all-expenses-paid trip to participate in LPC’s annual convention and now the Ag Media Summit. This award recognizes and rewards excellence, leadership and encourages professionalism among students. This opportunity provides the recipient face-to-face exchanges with leaders in livestock publishing. Forrest Bassford’s name was appended to the LPC Student Award in 1992 in honor of his contribution to LPC, and his particular interest in furthering the Student Award. The overall winner receives a $2,000 scholarship and up to four additional students each receive $750 travel scholarships to attend the convention.


2010 Ag Media Summit Photo Album

Live Stream of LPC/AAEA Midwest Workshop

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The Livestock Publications Council and AAEA are live streaming their Midwest Regional Workshop right now. Just got the notification.

At the last minute we were able to go ahead and stream today’s workshop in Des Moines. Join us now as Crystal Young discusses videography. Followed by a tremendous line up of speakers.

Post Update: There were up to 70 people viewing the live stream today which is more than attended the event. I guess we got the word out, eh? It really shows how valuable this tool can be. Great job by Jeff Caldwell and others I don’t have names for. It’s my understanding the organization members will find videos of the presentations on their websites within the next week.

Livestock Publications Council Hears From Steve Foglesong

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Steve FoglesongThe incoming NCBA President is Illinois cattleman Steve Foglesong. He dropped by the Livestock Publications Council lunch today.

He told the agricultural journalists attending the luncheon to reach out to other media when they see them reporting inaccurate information. He says that when he sees problems he’s going to do something about it and he’s quite willing to engage people who disagree with him.

You can listen to Steve’s lunch comments below:

Cattle Industry Convention Photo Album

AgWired coverage of the Cattle Industry Convention is sponsored by:
Novus

Podcast: Play in new window | Download

Livestock Publications Council Starting To Blog

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lpc-logo-smallThe Livestock Publications Council has implemented a blog element into their website. Let Diane Johnson know if you’ve got information for it. You can subscribe with this link.

Also:

Don’t forget to RSVP for LPC Luncheon at NCBA Convention in San Antonio

For the first time this luncheon is being co-sponsored by Intervet/Schering-Plough Animal Health and will recognize the 2009 LPC Forrest Bassford Student Award Winner, Whitney Wallace, from the University of Missouri. Incoming NCBA President Steve Foglesong has been invited to address the group plus we’ll update you on all of the exciting LPC events planned for 2010. The luncheon will be on Friday, January 29, 2010 at 12 noon at the Marriott Rivercenter Hotel (note there are two different Marriotts close to the Convention Center). The exact location are Conference Rooms 17-18 but the room locations will be posted at the hotel if you forget.

You MUST RSVP by Friday January 22 to Diane; dianej@flash.net or call 817/336-1130. No-shows obviously won’t be charged but will be unappreciated!

A big thanks to Intervet/Schering-Plough for their generosity in support of this event and the student award program for LPC.

IFAJ Award For Broadcast Journalism

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IFAJI’m really glad to see the International Federation of Agricultural Journalists move forward with a new “broadcast” award program that includes both terrestrial radio and tv broadcasts as well as web broadcasts. That’s being progressive! Interestingly, the only U.S. members of IFAJ are members of AAEA which has traditionally had a membership of publication editors. However, that’s changing. I’m a member of AAEA for example.

This move makes the idea pop up in my mind again of “Why don’t NAFB/AAEA/LCP/Etc. just merge? Aren’t they all in the same business? Would this make sense? Then they all could be members of IFAJ. Let’s face it. We all talk about being in a “global marketplace.” Why not collaborate with our peers internationally? What do you think of this idea? Note how IFAJ refers to the award as broadcast journalism instead of farm broadcasting.

I just agreed to be a judge for the Australian Council of Agricultural Journalists for their 2010 Australian Star Prize for Rural Broadcasting. Winners from their contest will be submitted as their country entries for the IFAJ awards.

The IFAJ has expanded its prestigious Star Prize award program for excellence in agricultural journalism and photography, with a new award for broadcast journalism. The award has categories for radio, television and online broadcasting. The deadline for the competitions is earlier this year to so winners can be selected in time for the early annual congress. Entries close February 1, 2010. For more information go to www.ifaj.org.

So, since only AAEA members can enter you’ve got very little time to get your entries in. You must first be selected by AAEA in order to be submitted to IFAJ. Contact the AAEA office for more details. The deadline for AAEA entries is January 15. Here are the categories:

The International Federation of Agricultural Journalists (IFAJ) Star Prize for Broadcast Journalism recognizes the best radio, television and internet broadcasting among federation member countries.

Categories

  • Television – for the best piece produced primarily for broadcast on television.
  • Radio – for the best piece produced primarily for broadcast on radio.
  • Online radio (podcasts) – for the best audio piece produced primarily for broadcast via the internet.
  • Online video – for the best audio visual piece produced primarily for broadcast via the internet.