Category Archives: LPC

Nuts & Bolts of Ag Communications

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AAEA LPC WorkshopThere’s an upcoming workshop put on by the American Agricultural Editors’ Association and Livestock Publications Council titled, “The Nuts and Bolts of Ag Communications.” It’s part of a continuing series.

The workshop will take place May 16-17 at the Hyatt Regency, Milwaukee. Sessions will include video, photography, ag issues and writing. Registration is $80 for members and $100 for non-members. The deadline for registration is May 7. You can do so by emailing Diane Johnson (put Register for Milwaukee Workshop in subject line). If you wait to pay on site the cost will be $135.

Looking Ahead to 2013 Ag Media Summit

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Here’s a Merry Christmas from the Livestock Publications Council Board of Directors. They’re looking forward to a wonderful 2013.

Speaking of 2013 and LPC:

Forrest Bassford Student Award

We are happy to announce that Alltech will again be the major sponsor of the Forrest Bassford Student Award. Scholarship applications for the award are available on LPC’s website. This scholarship will be awarded in Buffalo, New York, at the 2013 Ag Media Summit (AMS). Also, up to four travel scholarships of $750 each will be awarded to deserving students who must be able to attend the AMS. If you have questions, contact: Scarlett Hagins, committee chairman, scarlett@kla.org. Deadline is February 15,2013.

2013 Ag Media Summit – Just Wing it!

Congratulations to Brian Reid, The Showtimes Magazine, who designed the winning logo for the 2013 Ag Media Summit. He gets a $200 “Christ- mas bonus” for his efforts! Watch for next year’s announcement when the logo contest takes place. You too can win the money!

The 2013 Ag Media Summit will take place August 3-7 in Buffalo, NY.

LPC Professional Development Stipend App Deadline

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lpc-logo-smallIf you’re a member of the Livestock Publications Council and could use some help with expenses for professional development then now is the time to apply (deadline is Dec. 15) for the LPC Professional Development Stipend Program (pdf). Here are the details:

LPC will offer up to 3 stipends of up to $1,000 each to LPC members to help cover expenses to a professional development class, seminar or workshop, which includes Ag Media Summit or IFAJ congress. The LPC board of directors believes that expanding knowledge and excitement in one’s profession will keep dedication and commitment to that job.

Stipend criteria:

- Open to any LPC member.
- Fill out application.
- Submit the information on the conference you wish to attend.
- Provide an estimated budget for your expenses to the event.
- In 250-350 words describe why you should receive this stipend, your professional goals and how you will use this award for
professional development.
- Write a short piece for the LPC Actiongram after you have attended the professional development event, telling how you
used the stipend and how it will help you become a better ag communications professional.
- The stipend funds should be used within a year of when it is awarded. If it is not used because of an emergency, please
contact the LPC executive director.
The application must be postmarked or received electronically by December 15, 2012. Stipend recipients will be contacted by January 10, 2013.

The stipend recipients will be selected by a group of three judges.

Send application to: Jennifer Carrico 24338 G Avenue Redfield, IA 50233 515-833-2120 jcarrico@hpj.com

9th Annual LPC Royal Gala

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It’s time once again for a Royal Gala. A Livestock Publications Council kind of Royal Gala.

The funds raised during the annual LPC Royal Gala are used for the ongoing activities for LPC with the focus on the LPC Heritage Center at the American Royal in Kansas City, MO. This will be the 9th year for the Gala.

Here are the details:

When: Friday, November 2, 2012, 7-11pm
Where: American Royal Headquarters, 1701 American Royal Court, Kansas City, MO

At the event there will be the unveiling of the 2012 Hall of Honor inductees. Seating is limited. Send your ticket donation of $50/person asap since the deadline is tomorrow! At this point you may want to email Megan Crudup.

New President of LPC

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The new President of the Livestock Publications Council is Kathy LaScala. Her term started here at the Ag Media Summit following the organization’s board meeting.

Kathy is ready to get to work and make a difference at LPC. She says that under past President Scott Vernon they’ve done research to determine what the membership wants so they can bring them those programs and value and she plans to work on that. The organization is doing very well and she says she wants to increase the number of young members involved in LPC.

You can listen to my interview with Kathy here: Interview with Kathy LaScala

2012 Ag Media Summit Photo Album

AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC

2012 LPC Forest Bassford Award Winner

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The winner of the Livestock Publications Council Forest Bassford Student Award for 2012 is Ellen Reeder, University of Illinois. Ellen is pictured with Billy Frey, Alltech, the sponsor of the award. Other finalists for the award include Faith Jurek, Texas Tech University, Mollie Lastovica, Texas A&M University and Robin Kleine, Kansas State University.

The student winner receives an all-expenses-paid trip to participate in LPC’s annual convention and now the Ag Media Summit. This award recognizes and rewards excellence, leadership and encourages professionalism among students. This opportunity provides the recipient face-to-face exchanges with leaders in livestock publishing. Forrest Bassford’s name was appended to the LPC Student Award in 1992 in honor of his contribution to LPC, and his particular interest in furthering the Student Award. The overall winner receives a $2,000 scholarship and up to four additional students each receive $750 travel scholarships to attend the convention.

2012 Ag Media Summit Photo Album

AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC

Ag Media Boards Meet

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Sunday is meeting day for various organizations here at the Ag Media Summit. First up is the Livestock Publications Council board meeting. I hope to get an update on the organization to add to this post a little later this morning.

Post Update: After the LPC board meeting I visited with current President Scott Vernon, Cal Poly, pictured in the center. Scott says things are going very well right now for LPC. The focus continues to be on member benefits and additional professional development and helping some of the younger members be able to participate. So membership and finances are in great shape.

You can listen to my interview with Scott here: Interview with Scott Vernon

Next will be the American Agricultural Editors’ Association board and then the National Agricultural Communicators of Tomorrow this afternoon. After that it’s reception time with a new members and first timers reception and then the Famous Welcome Party.

2012 Ag Media Summit Photo Album

AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC

LPC Meets During Cattle Industry Convention

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During the Cattle Industry Convention the Livestock Publications Council held a lunch meeting. The meeting was sponsored by Elanco and Heifer International. Their theme was, “The Future We Raise Together.”

Elanco and Heifer International have made a commitment to a better life-for animals and people-by ending world hunger. By identifying small communities in emerging countries that could substantially benefit from the gift of an animal, the partnership’s goal is to help create healthy livelihoods, healthy communities, and healthy futures in countries such as Indonesia, Zambia and China.

At the 2012 LPC Luncheon, Marleen New, director of corporate and foundation relations at Heifer International and Ted McKinney, Elanco public affairs, announced a new initiative and described how beef producers and industry members can help support the efforts to grow a world without hunger. Thanks to Andy Atzenweiler, Missouri Beef Cattlemen, for the photo.

2012 Cattle Industry Convention Photo Album

LPC Says Merry Christmas

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From the Livestock Publications Council comes some holiday greetings:

Merry Christmas from your LPC board of directors and executive committee!

(front row) Scott Vernon, Kathy LaScala, Christy Lee, Don Norton, and Andy Atzenweiler

(back row) Diane Johnson, Mike Deering, LeAnne Peters, Scarlett Hagins, Jennifer Carrico, Cindy Cunningham, Stephanie Hoult, Amy Bader, Carey Brown, Beverly Moseley, Shelly Sitton, Jay Carlson

Posted in LPC

LPC Royal Gala Fundraiser

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Plan to attend the Livestock Publications Council Royal Gala Fundraiser on October 28. The event will be held from 7-11pm at the American Royal Headquarters in Kansas City, MO. On the menu are cocktails and hors d’oeuvres food stations featuring Certified Hereford Beef® and Smoked Currie Ham.

The program includes the unveiling of the 2011 Hall of Honor inductees: Dr. Glenn Grimes, Professor Emeritus, University of Missouri – Headliner and A.J. Smith, Lone Wolf, Oklahoma – Hall of Fame, as well as the announcement of the 2012 Hall of Honor Inductees, Silent Auction and Dancing! Recommended Attire:

Girls – Dress your best ‘BLING’ outfit accompanied with fancy boots and belts
Guys – Cowboy hats, boots and starched jeans

Limited seating available – Please send your donation ($50/person) by October 17, 2011

Send your reservation to: Megan Crudup, A Royal Gala, 304 W. 8th St., Kansas City, MO 6410

he funds raised during the annual Royal Gala are used for the ongoing improvement of the LPC Heritage Center at the American Royal in Kansas City, Missouri. This is the eighth year for the Gala.

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Ag Media Summit Supports Soles4Souls

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The Ag Media Summit held a shoe drive to benefit Soles4Souls. I believe almost 300 pairs of shoes were donated! During the conference we held a public distribution of shoes at the Ozanam Inn, a local homeless shelter.

On hand were Andy Atzenweiler and Kathy LaScala, pictured here with two of the folks we met at the shelter. The shoes were sorted by size and groups of people made their way through, finding their size and leaving with something good for their feet. The shoes distributed here were actually not the ones we brought to the AMS. Those are going elsewhere. However, we wanted a way to show publicly our support for the effort and were able to get a quantity of tennis shoes via Soles4Souls for this event. I’ve got a short video clip you can watch of the distribution. Thanks to everyone who supported this very worthwhile effort.

2011 Ag Media Summit Photo Album

AgWired coverage of the Ag Media Summit is sponsored by BASF and AgHaven

Meet New AAEA and LPC Presidents

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ZimmCast 313The ZimmCast is produced this week in the lobby/registration area at the Agricultural Media Summit. I’m posting as the first break is ending and now it’s time for more professional development sessions. My interviews were recorded on a new app I have for my iPhone. They didn’t come out sounding as good as I’d like but they are okay.

In this week’s program we’re going to meet the new Presidents of the American Agricultural Editors Association and Livestock Publications Council. Let’s start with AAEA and new President, Greg Horstmeier, DTN/The Progressive Farmer. Here’s a picture of Greg during the AAEA board meeting.

Greg says the membership continues to grow. He says the AAEA board discussed what ways they can engage membership, especially those who couldn’t attend the Ag Media Summit. He says one of the things they are focusing on is how social media is playing a role in the job of agricultural journalists. You can learn more about what he’ll be working on in his year as President in the program.

The new President of LPC is Dr. Scott Vernon, Cal-Poly. Here’s Scott talking to the Agricultural Communicators of Tomorrow group that is meeting here too. Scott echoed some of the same comments that Greg made. He says LPC went through a long range planning process recently. One of the things coming out of that process was a plan to create more educational opportunities for members in the form of more regional workshops. He says LPC is rolling out a new tag line, “Advancing the livestock media professional.” Learn more about what’s going on with LPC in the program.

Meet Greg and Scott in this week’s program: Meet New AAEA & LPC Presidents

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

2011 Ag Media Summit Photo Album

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

AgWired coverage of the Ag Media Summit is sponsored by BASF and AgHaven

Livestock Publications Council Design Workshop

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lpc-logo-smallIf you would like to improve your design skills then plan on attending the Livestock Publications Council June 16, Design Workshop (pdf). It will be held at the Metropolitan Community College-Penn Valley campus just south of downtown Kansas City from 8:30am to 4pm.

This workshop will be held in a computer lab and concentrate only on design so you will get true hands-on training. We are sure you will like the focus and the format! Sessions include:

The Newest on Adobe Creative Suite 5
Preparing files for output and proofing
Philosophy of design

Registration Fees: $70/members • $90/non-members • $125/on site • $40/students

Registration Deadline: June 3, 2011 After June 3, add $35 late fee to each registration.

Contact Diane Johnson for more information: dianej@flash.net

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Ag Communications Groups United for Japan Relief

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Ten North American agricultural communications organizations have joined together in an effort to provide support for the people of Japan as a result of the earthquake and tsunami.

AAEAThrough the International Federation of Agricultural Journalists (IFAJ), the American Agricultural Editors’ Association (AAEA) is coordinating the North American effort that also includes:

Agricultural Communicators of Tomorrow (ACT)
Agricultural Media Summit LLC
Agricultural Relations Council (ARC)
American Business Media Agri-Council
Canadian Farm Writers Federation
Livestock Publications Council
National Agri-Marketing Association (NAMA)
National Association of Farm Broadcasting (NAFB)
North American Agricultural Journalists

So far they have raised more than $9,000 and are now reaching out to the members of all the participating organization to ask for donations. All contributions are being sent to and managed by the Japan Agricultural Journalists Association and be directed to rural areas and predominantly farmers. Chuck recently did a ZimmCast with Japanese ag journalist and IFAJ representative Masaru Yamada about the situation there.

Donations can be made on-line https://www.humanspan.com/secure/aaea/donation.asp by credit card. Check should be made payable to AAEA Foundation and mailed to:

AAEA Foundation
Den Gardner
120 Main St. West
PO Box 156 (if sent by US Postal Service)
New Prague, MN 56071

So spread the word through newsletters, websites, members’ magazines, radio announcements, Twitter, Facebook, whatever and contact Den Gardner for further information.

LPC Contest and Critique Entry Time

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lpc-logo-smallIt’s time for entries for this year’s Livestock Publications Council contest and critiques. Here’s what the difference is:

LPC Contest:

· This is the standard contest the LPC has conducted for years. The only difference: No critiques are provided.

· This is your opportunity to compete against other LPC members for awards in 54 categories.

· These awards will be presented during the LPC Contest Awards presentation at the Ag Media Summit in New Orleans, La.

LPC Critique:

· This is not a contest. This is your opportunity to meet with a professional who has reviewed your submitted portfolio for one of five categories.

· You can ask questions and receive an in-depth critique of your work on Sunday, July 24, at the Ag Media Summit in New Orleans, La.

· This critique will be recorded, so that you may take the information back to your staff. And, if you’re not available that day, we will provide the recorded critique to you.

You can find forms here.

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LPC At Cattle Industry Convention

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lpc-logo-smallAre you a Livestock Publications Council member attending the Cattle Industry Convention? Then let’s get together.

NCBA Luncheon will feature recognition of student award winner Lisa Brown.

The annual luncheon for LPC will once again be held during the National Cattlemen’s Beef Association Convention in Denver. The date is THURSDAY, FEBRUARY 3, 2011, 12 noon. The location is the Hyatt at 650 15th Street. This is NOT the Grand Hyatt.
Intervet/Schering-Plough Animal Health will once again co-sponsor the luncheon with LPC and tickets are complimentary. More information will be published later but for now mark THURSDAY on your calendars. RSVP to Diane Johnson.

Applications for the 2011 student award are now available at: http://www.livestockpublications.com/forms.php

LPC Royal Gala Photos

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The Livestock Publications Council held its annual Royal Gala and once again I could not make it. But thanks to the LPC Facebook Group page we have photos like this one.

Funds raised at the event are used for the ongoing improvement of the LPC Heritage Center at the American Royal. Maybe I can make it next year! Sure looks like fun.

LPC Royal Gala Fundraiser

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It is time once again for the Livestock Publications Council, American Royal Gala Fundraiser. The event will be held at American Royal Heaquarters on Friday, October 29 from 6-10pm. There will be food and beverage and the unveiling of the 2011 Hall of Honor Inductees (Bob Funk, Express Ranch, OK – Headliner; Lionel Chambers, Editor Emeritus, The Cattleman, TX – Hall of Fame).

Funds raised are used for the ongoing improvement of the LPC Heritage Center at the American Royal. The Center was introduced in 2005 and includes portraits of the distinguished Hall of Honor and Headliner honorees. A second phase of the Center is the Hall of History which will display the evolution of livestock publishing.

Attire is Flappers and Gangsters. Contact Diane at LPC to find out what that means and get registered.

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2011 Ag Media Summit Logo Contest

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Ag Media SummitHey AAEA and LPC members. Want to pocket $200? Enter a design in the 2011 Ag Media Summit logo contest.

This contest is open to any LPC or AAEA member or student member of either organization. ACT members, you may participate if you are a student member of either organization.

Things to consider:
Theme: Jazz It Up! NOLA 2011
Location: New Orleans, Louisiana
Dates: July 23-27, 2011

Keep in mind this logo is used in a variety of mediums from signage to the website to give-aways so don’t make it so complicated that it does not reproduce well. It’s a good idea to design it so it looks good in black and white too.

Deadline for submission: Wednesday, October 20, 2010; to dianej@flash.net, please put “AMS 2011 logo submission-“your name” in the subject line. Please submit as a pdf but keep it so that you can modify it slightly if the committee requests. You may submit as many entries as you wish.

The AMS Steering Committee will vote on the entries and their decision is final. The logo then becomes the property of the AMS and it will be the logo for the 2011 event only.