Cattlemen Want Livestock Out of Farm Bill

As Congress considers a 2012 Farm Bill, the top priority for the National Cattlemen’s Beef Association is to eliminate the livestock title, according to NCBA Executive Director of Legislative Affairs Kristina Butts.

“The livestock title was new to the farm bill in 2008 and it brought us things like Country-of-Origin-Labeling, a national animal ID system and the GIPSA proposed rule that we’ve been working on for the last few years,” Kristina said during the NCBA Policy Division meeting at the Cattle Industry Convention this week. “Our membership felt pretty strongly that this portion should be removed entirely from the farm bill.” After discussions with agriculture committee leadership, Kristina says they do feel pretty confident that will be accomplished.

At the same time, Kristina says NCBA is advocating a strong conservation title with adequate funding.

Listen to or download Kristina’s update here: Kristina Butts - NCBA Legislative Affairs

2012 Cattle Industry Convention Photo Album

Important Year for NCBA PAC

According to NCBA-PAC Chairman Phil Hardee of Alabama, the 2012 presidential election may very well be the most important election of our time.

“If we believe in less government, lower taxes and the free market system, we need to do all we can to maintain a conservative majority in the House and get a majority of conservatives in the Senate,” Phil said during an update of the NCBA Policy Division, noting that right now only about 5% of NCBA’s membership contributes to the organization’s political action committee. “In an ideal world, everyone would be chipping in to the PAC.”

The goal of NCBA is to raise $1 million per election cycle – every two years – and they need to step up donations to meet that goal this year. The live auction raised over $60,000 and the silent auction at the trade show will help as well, but a guy named Jack Daniels is also helping to put some money in the pot during the Cattle Industry Convention.

“For $100 donation you get a bottle of Jack Daniels whiskey with an NCBA medallion on it,” Phil said. Cases of the special edition Jack Daniels and other special NCBA-branded whiskey items were also sold during the live auction.

Listen to or download Phil’s PAC update here: Phil Hardee, NCBA PAC Chairman

2012 Cattle Industry Convention Photo Album

Best of Beef Awards

Kyle Bauer, general manager of KFRM radio in Kansas was the emcee of the “Best of Beef 2012″ awards Thursday morning at the Cattle Industry Convention in Nashville.

Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and CME Group Beef Industry Scholarship awards, and Environmental Stewardship regional winners. Check out the 2012 CIC photo album to see pictures of pretty much all of the winners.

AgWired, with our parent company ZimmComm New Media, was proud to sponsor the NCBA Excellence in Communication awards for the second year of their existence. The awards recognize communications professionals from NCBA state affiliate organizations and cattle breed associations, as well as an agricultural journalist. The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA) and for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA).

Pictured with me and NCBA Communications guru Mike Deering is the winner of the 2011 Excellence in Agricultural Journalism award – Pete Crow, publisher of the Western Livestock Journal (WLJ). Crow’s family has been publishing WLJ every week since 1922.

All of the communications award winners will also be recognized at the media reception this evening.

2012 Cattle Industry Convention Photo Album

Amazing Attendance at Cattle Industry Convention

At about 9:00 this morning, Jesse Womack from San Antonio, Texas was filling out an on-site registration form to attend his very first Cattle Industry Convention.

Little did he know that he would become the 6,836th registrant for the convention – a new attendance record that will be beat many more times over today as the line for on-site registration was still long at 11:00 am. There will likely be well over 7,000 cattle industry members here in Nashville when it’s all said and done.

Less than an hour after he registered, Jesse joined National Cattlemen’s Beef Association (NCBA) president-elect J.D. Alexander of Nebraska on stage at the convention’s second general session. For being the record-setter Jesse will get free registration for the convention next year in Tampa.

J.D. noted that 2011 was a pretty good year for the cattle industry, but challenges remain ahead for producers. “I pledge to you that my top priority as your president is to do all I can to build beef demand and producer profitability. This can only be accomplished if we are allowed to operate without government intervention and, most importantly, if decisions are made to ensure future generations are able to take over our family businesses,” Alexander said. “The death tax is the biggest deterrent to young people returning to the cattle business. What we need now are jobs, a stable economy and food for a growing global population. Leaving the next generation to choose between a life they love or the inability to pay the estate tax is not something we will tolerate.”

Listen to or download J.D.’s comments here: NCBA president-elect J.D. Alexander

2012 Cattle Industry Convention Photo Album

Cattle Farmer Thoughts On Social Media

Then National Agri-Marketing Association held it’s first ever producer panel here at the Cattle Industry Convention today. Pictured are (l-r) Jason McCann, MO, Laurie Lickely, ID, Gary Cooper, Southeast Agnet/Moderator and Kevin Kester, CA. The focus was on new communications technology.

I visited with them briefly before the session to get each of their thoughts on this subject and I think you’ll be interested to hear what they think about the importance of social networks like Twitter and Facebook. Agribusinesses will be interested to note the importance of using these channels to communicate with their farmer customers today!

Get more perspective on producer use of new communications technology in my interview with the panel here: Interview with NAMA Producer Panel

2012 Cattle Industry Convention Photo Album

Beef Board Chairman Welcomes Convention Attendees

The opening general session of the Cattle Industry Convention featured welcoming remarks from the Bill Donald, President of NCBA, as well as Wesley Grau, Chairman of the Cattlemen’s Beef Board.

Wesley quoted CBB CEO, Polly Ruhland, from last summer’s meeting saying, “We are truly blessed.” He encouraged everyone to take full advantage of all the opportunities this convention provides. He says, “It’s all part of keeping our heritage alive for our children and grand children.” Saying that we’re in the middle of some changes in our industry and Beef Checkoff program he followed up with “Change is never easy but it has a reputation for being a pretty strong catalyst for growth and progress.” Wesley concluded by showing the video of past NCBA President, Steve Fogelsong, that was featured by McDonald’s. Well worth watching.

I recorded Wesley’s comments for you. His comments followed remarks from Jill Ginn, President, American National Cattlewomen: Opening Remarks From Wesley Grau

2012 Cattle Industry Convention Photo Album

NCBA Applauds Child Labor Rule Decision

Just prior to the opening general session of the Cattle Industry Convention, the U.S. Labor Department announced that a proposal which would have barred children from many on-farm tasks will be revised to allow broader exemptions for parents who own or run agricultural operations.

“I have got a news flash for all of you,” said National Cattlemen’s Beef Association (NCBA) president Bill Donald as he took the stage and shared the news with some 6,000 cattle industry members from around the country who broke into applause. “That is big news. Your voices were heard – our voices were heard. This goes right to the very fiber of who we are in this country.”

Donald noted that HR departments love to hire farm kids to fill positions “because they have a work ethic. They don’t just sit on their butts and play video games. They do their chores before they catch their school bus and do them again when they get home.” Bill’s comments and the crowd’s reaction will be the next segment of “Bill on Beef”!

The proposed rules would have prevent children younger than 16 from using most power-driven equipment on farms and prohibit anyone under 19 from working in grain bins, stockyards and feedlots.

Listen to Bill’s comments during his speech here: NCBA president Bill Donald

2012 Cattle Industry Convention Photo Album

Better Beef Sales Launched at Cattle Convention

The National Cattlemen’s Beef Association and the Beef Checkoff have partnered with Merck Animal Health to launch new online retail-training program for Better Beef Sales.

The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes to the retail store today still sees the person behind the counter in a white coat as the butcher and they expect them to have vast knowledge of the beef products they’re selling,” said Kyle Pfieffer with Merck Animal Health, who notes that the need for training was quickly confirmed during retailer discussions.

The Better Beef Sales program includes six video segments and takes about two hours total to complete. To learn more about the Better Beef Sales retail education program, visit www.beefretail.org.

Listen to Kyle’s comments, along with Melissa Tessitore and Trevor Amen of NCBA as they introduce “Better Beef Sales” on Wednesday at the Cattle Industry Convention in Nashville: Better Beef Sales Introduction

Watch a YouTube video about the program below:

2012 Cattle Industry Convention Photo Album

NCBA Hoping for Permanent Dust Fix

Agriculture won a few battles in the dust-up over farm dust regulation last year, but it remains to be seen who will win the war.

Farm dust regulation ranks high on the list of policy priorities for the National Cattlemen’s Beef Association in 2012, with the goal of getting the Farm Dust Regulation Prevention Act that was introduced last year passed by Congress and signed by the president. “The bill did pass the House of Representatives by a very commanding margin and very strong bi-partisan support,” said NCBA Deputy Environmental Counsel Ashley Lyon. “It is in the Senate and we are looking for ways to get a vote on this bill.”

Ashley says the big problem is that the president has already threatened to veto the bill. “The president continues to say that regulation of farm dust is a myth and he does not want any authority taken away from EPA,” she said. “It is not a myth, it is very real.”

The good news is that EPA Administrator Lisa Jackson has said she plans to retain the current dust standard instead of doubling it as was proposed in some early rulemaking drafts. “But we still are pushing the legislation because it would be a permanent fix instead of just a five year fix,” said Ashely.

Listen to an interview with Ashley about farm dust here: Ashley Lyon interview

2012 Cattle Industry Convention Photo Album

Previewing Beef Board Activities

To get a look at the work of the Beef Board during the 2012 Cattle Industry Convention I spoke with Polly Ruhland, CEO. Once again I’m the Beef Board Blogger and will be mostly posting on the CBB MyBeefCheckoffMeeting.com blog, something I’ve been doing since January of 2006!

Polly says there are two main governance issues being dealt with by special committees that were formed after last summer’s meeting. One of those is to review the by-laws. That special committee has presented changes to the Board and those will be voted on during the CBB Update session on Thursday. The other special committee focused on the joint committee structure and will be making recommendations during that same business session.

Get a full preview of Beef Board activities from Polly in my interview with her here: Interview with Polly Ruhland

2012 Cattle Industry Convention Photo Album

Gaylord Opryland Removes HSUS Video Plug

This was a very surprising sight to Cattle Industry Convention attendees when they checked in to the Gaylord Opryland Hotel. It’s an image promoting the Humane Society of the United States, an organization very antagonistic to farming and animal agriculture in general. It has created quite a buzz on the floor. I have a feeling that it has something to do with the fact that HSUS holds a large pet show here in May. To find out more I have emailed a request for response to the hotel but have not heard anything back at this point. I did notify NCBA and was just notified by their staff that the hotel has apologized for this oversight and has removed the “commercial” from all television screens, including the hotel bus. It is hoped that the hotel will make sure to not air this again in the future.

That was quick work by the NCBA issues management team and I applaud them for the effort. I also applaud the Gaylord for their decision and action to be sensitive to all their clients.

The Techie Talkers

Agriblogger was one of the “techie talkers” at the first ever NCBA Communications workshop, organized by Mike Deering and Mary Geiger of the NCBA Washington staff, prior to the kick off of the 2012 Cattle Industry Convention in Nashville Tuesday.

State cattle and beef organization staff involved in communications were invited to the workshop and about 40 from around the country attended. In addition to Chuck’s presentation on the latest tools of the trade for communicators, the tech talk segment of the workshop also featured Lauren Chase of the Montana Stockgrowers Association (MSGA).

Lauren has been Multimedia Outreach Specialist for MSGA for less than a year and has already made a name for herself in the agricultural social media world. She graduated in 2010 from the University of Iowa with degrees in both journalism and anthropology and while she has no agriculture background, she has become a strong advocate for agriculture.

One of the social media moves she made for the MSGA last year was to take advantage of the fact that current NCBA president Bill Donald hails from Montana to make him into a YouTube spokesman for the beef industry. It helps that Bill is a colorful personality with a great sense of humor and that, combined with Lauren’s talent with a Flip camera and video editing software, created the YouTube video series “Bill on Beef” which airs weekly.

Here’s a sample of “Bill on Beef.”

Follow the Cattle Industry Convention on Twitter using the #CIC12 hashtag.

2012 Cattle Industry Convention Photo Album

First NCBA Communications Workshop

Hello from Nashville and the Cattle Industry Convention. Cindy and I had a very uneventful trip today and got some exercise finding our room. I don’t know about you but the Opryland Gaylord is not the easiest place to find rooms.

I’m attending the first ever NCBA Communications Workshop. This is a group made up of the communications staff at the various state organizations. We were welcomed by NCBA President-Elect, J.D. Alexander.

We’ve got both “experienced” and new to professional life attendees here. The program ranges from updates on different NCBA activities to social media (surprised?).

I’ll be conducting a workshop on using smartphones and mobile apps and have my bag full of goodies for show and tell time. We’re going to look at using your phone to record audio/video and take photos as well as manage and update social networking channels.

Don’t forget to follow along on Twitter using the #CIC12 hashtag.

And I’ve got a photo set started: 2012 Cattle Industry Convention Photo Album

Nashville TweetUp For Cattle Enthusiasts

I don’t know if this is the only planned TweetUp for the Cattle Industry Convention but it’s the only one I got invited to. What do you think about this? Are cattle farmers social or what?

Step aside, computers. An in-person “tweet up” is planned for all those attending the 2012 Cattle Industry Annual Convention, held Feb. 1-4 in Nashville, Tenn.

The American Angus Association®, Certified Angus Beef LLC (CAB) and Angus Productions, Inc. (API) will host the event for their Twitter followers and others who would like to learn more about online communications.

“The social media world allows us to connect with others in seconds, but very rarely do we get to visit with them in person,” says Jena Thompson, Association assistant director of public relations. “This is a perfect opportunity to get to know your virtual friends.”

Attendees will have a chance to meet and share more than Twitter’s 140 characters, while in a social setting at the trade show. The gathering is scheduled for 6 p.m. on Wednesday, Feb. 1 at the Angus booths, 1062, during the NCBA Trade Show Welcome Reception.

“The ‘tweet up’ is also a great event for those who do not have Twitter accounts,” says Laura Nelson, Certified Angus Beef LLC industry information specialist. “If you’re interested in learning the ropes, stop by and we can help get you started.”

For more details or questions, follow the Association, CAB and API using the following Twitter handles, respectively: @AngusAssoc, @BlackInkBasics and @ABBeditor.

As of right now there are 49 tweeps signed up with 9 saying maybe. Go on over to the FB event page and let ‘em know you plan to attend. You can follow coverage of the 2012 Cattle Industry Annual Convention and Trade Show via Twitter using the official hashtag: #CIC12

Back In The Coffee Zone

I have to express to Missouri for having potentially record high temperature today. After some time staying on the beach I can’t say I was looking forward to January weather here at home. Another good thing about being home is Coffee Zone.

Here’s my favorite Barista Man, Taisir Yanis, Coffee Zone. I took some Rocket Fuel with me to the beach so I’ve been in good shape. It just tastes better made here for some reason.

This week Cindy and I head off to Nashville. It’s time for the Cattle Industry Convention. Tomorrow I’ll be conducting a session at the first NCBA Communications Workshop called “Techie Talk” with a focus on smart phone and mobile apps for creating online content. This workshop is for the communications staff at state associations around the country and we’ve got a good group signed up. Then it’s on to the full convention where I’ll be the Beef Board Blogger while Cindy focuses on NCBA activities. So we’ll be seeing you from there where the official Twitter hashtag is #CIC12.

Cattle Industry Convention Hashtag Controversy

Who would have thought that we’d have a “controversy” over the Twitter hashtag for the Cattle Industry Convention? Really? Well, it might not be a full blown controversy but it’s at least interesting. The official hashtag is #CIC12. Makes sense. The CIC is not just one organization. You’ve got the National Cattlemen’s Beef Association (NCBA), the American National CattleWomen (ANCW) and Cattlemen’s Beef Board (CBB). To create a hashtag that only highlights one of them doesn’t seem fair and isn’t really descriptive of the event itself. I’m hoping it’s not being done to irritate or exclude the other organizations that participate in this industry event.

But apparently a number of folks are using #NCBA12 and have been questioning the decision to have the official hashtag be #CIC12. If I remember correctly, the NCBA letters may have been used in a previous convention. But that was then. We’re talking about now. A time when we’re seeing much needed unity within the industry and these organizations. So let’s use #CIC12. Okay.

The beauty and sometimes frustration of the web is that we’re all free to do what we want though. So you can use whatever hashtag you want. I’ll be following #CIC12 though and would recommend you do too.

Cattle Industry Convention & NCBA Mobile App

The Cattle Industry Convention and NCBA announce their first-ever mobile app. Yep, cowboys do smart phones don’t you know? Here’s what Mike Deering, NCBA Communications, has to say about it.

“Cattlemen may not be on the computer much but they have certainly embraced smart phones. The smart phone application was designed specifically for the annual convention. It will give participants useful information about meeting locations, speakers and more. The app can also be used by media and by people not able to attend the convention. We will be posting news and information constantly.”

So you need to get the app for the Cattle Industry Convention & NCBA Trade Show which will be held Feb. 1-4th. It’s now available for download for the iPhone, Android and BlackBerry. The Cattle Industry Convention & NCBA App gives its users access to everything the oldest cattle business convention has to offer.

The CIC & NCBA mobile app is a free download and features an interactive exhibitor map and listings, seminars and speakers, schedules to help plan your trip to the largest cattle business convention! The CIC & NCBA app will also provide you with digital information from exhibitors, text alerts, product updates and instant connectivity, all right in the palm of your hand.

It’s on my iPhone! Get it now.

Ruhland Named CEO of Cattlemen’s Beef Board

The national beef checkoff is entering its second quarter century with a new CEO.

The Cattlemen’s Beef Board has announced the hiring of Polly Ruhland as Chief Executive Officer for the organization that administers the national checkoff program established as part of the 1985 Farm Bill.

Ruhland has been serving as the interim CEO since the resignation of Tom Ramey on June 28.

“Polly was the right choice for this checkoff, and for this industry,” said Weldon Wynn, Executive Committee chairman and Beef Board vice chairman. “She has a powerful passion for the checkoff and for the beef industry, and she has absolutely proven in the last three months that she can run this operation astutely. She has an excellent rapport with staff and our contractors, and I don’t think we could have found anyone at this time who could have done the job as well as she is doing it.

Polly joined the Beef Board team as director of evaluation in early 2010. Her previous 20-plus years in the beef industry most recently included six years with the National Cattlemen’s Beef Association (NCBA), working in the areas of issues management, membership and communications. Prior to NCBA, she served as communication director for the North American Limousin Foundation (NALF), was compliance coordinator for the institutional animal care and use committee at Colorado State University, and was director of communications for the American Gelbvieh Association.

She holds a bachelor’s degree in English from University of Colorado and a master’s degree in agriculture, with an emphasis in beef industry leadership, from Colorado State University. Polly has one son, Ryan, and lives in Denver with her husband, Randy.

“The opportunity to serve farmers and ranchers in this way is an unparalleled honor,” Ruhland said. “I am committed to working every hour of every day to promote beef through the unique cooperation and coordination offered by the Beef Checkoff Program.”

Chuck interviewed Polly at the summer cattle industry meeting last month and you can listen to that interview here. Polly Ruhland Interview

NCBA’s Forrest Roberts Wraps It Up

Within all discussions, the core question always asked is, “How do we get more people to eat more beef?” This question was the center of all the business decisions made during the 2011 Cattle Industry’s Summer Conference, explained National Cattlemen’s Beef Association (NCBA) CEO Forrest Roberts.

The purpose of the conference, said Roberts, was to come together and make business decisions that drive action over the next six months when the group will reconvene in Nashville for its winter conference. “So as we wrap up our fiscal year in the next few months and head into our new fiscal year on October 1 this is the opportunity to bring all those plans together and where the final business decisions are made. So it’s a very roll-up your sleeves kind of meeting where everyone gets down to work,” said Roberts.

One area they really focused on was the relationship with both the beef industry as well as with the National Cattlemen’s Beef Board. Roberts said the industry expects that to be one of a partnership and that is exactly one that he feels has been demonstrated during the week.

I asked him what the most pressing policy discussions were and he noted that the EPA is a big area of discussion as is trade – both free trade agreements that are pending as well as how to gain access to new markets. Another big issue is GIPSA. The last two months certified Angus beef had the highest volume month on record in history, and that particular proposed rule, said Roberts, would have a detrimental impact on what the beef industry has done in adding value back into the beef industry.

You can learn much more about how the Cattle Summer Industry Conference went by listening to my interview with Forrest Roberts here: NCBA's Forrest Roberts Wraps It Up

Photos from the conference are posted to this photo album: 2011 Cattle Industry Summer Conference Photo Album.