Get Your Waygu From Down Under

Chuck Zimmerman

Greg Norman PremiumPro golfer Greg Norman thinks beef is what’s for dinner. The only problem is he’s Australian and importing it into the United States. It looks like he’s got 2 flavors, “Signature Waygu” and “Premium.” It’s all targeted to upscale restaurants and they point out that, “This range is produced by AAco as a fully DNA trackable farm-to-plate standard. It’s your guarantee of the highest, most consistent quality beef, grain-fed and aged to perfection.”

Beef, International

Hearing From Monte Reese

Chuck Zimmerman

Monte ReeseIs there anyone who doesn’t know Monte Reese? The Beef Board’s Chief Operating Officer was on the program at this morning’s board meeting to give a report on the activities of the Checkoff.

Audio, Beef

NCBA President Mike John

Chuck Zimmerman

Mike JohnThe President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef

Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef