New Media Revolution in Agricultural Communications

Chuck Zimmerman

The FAO is just concluding e-Agriculture Week in Rome. A week-long dialogue focusing on the use of information, communication, and associated technologies in sustainable agricultural development and food security. “e-Agriculture” is an emerging field comprising the enhancement of agriculture and rural development through improved information exchange, communication and learning processes, based on the use of internet and other digital technologies …

Audio, Podcasts

Hereford Product Best In Years

Chuck Zimmerman

Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun. Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed …

Audio

National Beef Sells Certified Hereford Beef

Chuck Zimmerman

One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …

Audio, Beef

Managing Certified Hereford Beef

Chuck Zimmerman

The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …

Audio

Certified Hereford Beef

Chuck Zimmerman

Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …

Audio, Beef

Overview of the American Hereford Association

Chuck Zimmerman

The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at City Tavern is Craig Huffhines, EVP of AHA. I talked to Craig before we ate and he explains the history of the Hereford breed and AHA. He says they’ve got about 40 employees working in 4 major divisions in …

Audio

First Press Conference with Acting Ag Secretary

Cindy Zimmerman

It didn’t go off quite as planned, but Acting Agriculture Secretary Chuck Conner held his first telephone press conference with the media on Monday afternoon. After a brief opening statement, it was opened to questions, but there weren’t any! Even though there were nearly 100 reporters on the line. That was because they apparently had some technical difficulties and an …

Audio, USDA

Precision Agriculture in Rice Planting

Chuck Zimmerman

Precision agriculture is hitting the rice industry in Japan. At least it’s in R&D now at the Furukawa Agricultural Research Station. I interviewed Yoshisada Nogasaka, Research Team for Farm Machinery and Systems for NARC, the National Agricultural Research Center. He’s the guy who’s developing the software to run the prototype Autonomous Rice Transplanter we saw on demonstration at the Furukawa …

Audio, IFAJ, Pioneer, Precision Agriculture