Building a Better Tomato

Cindy Zimmerman ASTA, Audio, Vegetables

There’s a chemistry to the flavor of food but most growers simply aren’t set up for the intense process of studying and improving the tomatoes they grow, according to University of Florida horticultural science professor Harry Klee who has been researching the chemicals that contribute to tomato flavor. “Most everyone agrees there’s a huge problem with the commercial tomato and …

ASTA, Audio, Vegetables

#Seed has Spot in Epcot Flower and Garden Festival

Cindy Zimmerman ASTA, Audio, Seed

The 24th Epcot International Flower & Garden Festival will feature a special place of honor this year for that which makes it all possible – the seed! During the American Seed Trade Association (ASTA) 56th Vegetable & Flower Seed Conference this week at Disney’s Epcot Center, festival coordinator Eric Darden announced that they will feature an ASTA garden at this …

ASTA, Audio, Seed

Groups Welcome Plant Breeding Policy from USDA

Kelly Marshall ASTA, NCGA, Plant Breeding

The American Seed Trade Association (ASTA) has been actively engaged with the U.S. Department of Agriculture in developing a rule regarding plant breeding innovation. The rule-making notice was officially released yesterday, and ASTA, along with other organizations like the National Corn Growers Association (NCGA), are pleased with the recognition of plant breeder’s history of safety and quality. “The farm and food value …

ASTA, NCGA, Plant Breeding

#Seed Industry – Past and Future

Cindy Zimmerman Agribusiness, ASTA, Audio, Seed

“Glancing Back and Moving Forward in a Rapidly Changing Industry” was a popular session at this year’s American Seed Trade Association CSS & Seed Expo, featuring (LtoR) Jon Leafstedt with Kincannon and Reed, DuPont Pioneer president Paul Schickler, and Sonny Beck, founder of Beck’s Hybrids. Reflecting on the past 20 years, this panel of seed industry leaders discussed their personal …

Agribusiness, ASTA, Audio, Seed

Chicago School Growing Future Ag Careers

Cindy Zimmerman ASTA, Audio, Education

The American Seed Trade Association Future Seed Executives (FuSE) had the opportunity to hear about an agricultural high school right in Chicago that is growing the next generation for the industry. The Chicago High School for Agricultural Sciences (CHSAS) is located just about a half hour south of the Hyatt Regency where the ASTA CSS & Seed Expo is held …

ASTA, Audio, Education

Bayer Partners with ASTA for Communications

Cindy Zimmerman ASTA, Audio, Bayer, Communications

Bayer’s Crop Science division announced a new partnership with the American Seed Trade Association (ASTA) at last week’s ASTA CSS and Seed Expo in Chicago. David Hollinrake, VP Marketing for North America, says the partnership involves Bayer sponsoring the ASTA Communications Committee and sharing Bayer’s successful AgVocate initiative research and materials. “It’s really about engaging farmers and engaging all agriculturalists …

ASTA, Audio, Bayer, Communications

White is the New Black from @Clariant

Cindy Zimmerman ASTA, Audio, Seed

Clariant used the ASTA CSS 2016 & Seed Expo to unveil their new Agrocer White 006 Dispersion pigment. As a leader in specialty chemicals, Clariant has created this new color using titanium dioxide to enhance the coverage of seeds and to be compatible with seed treatment pesticide formulations. The new addition makes the seventh important colorants for seed coatings offered …

ASTA, Audio, Seed

BASF’s Future #Seed Giant at #ASTACSS

Cindy Zimmerman ASTA, Audio, BASF, Seed

Justin Clark is a Technical Marketing Manager for BASF Ag Products who was named Future Giant of the Seed Industry by Seed World this year. At the ASTA CSS and Seed Expo, we talked with Clark about BASF’s recent agreement with FMC for in-furrow seed protection. “We think it’s a unique technology that addresses a grower need,” said Clark. “As …

ASTA, Audio, BASF, Seed