#ASTACSS Explores Hybrid Wheat

Cindy Zimmerman

The CSS in ASTA CSS & Seed Expo stands for corn, soybeans and sorghum, but in recent years a little wheat has crept into the rotation. “Hybrid Wheat – What is Different This Time?” was the title of the last session at the 2020 Seed Expo, featuring a panel of experts from the world of wheat. One of them was …

ASTA, Audio, Wheat

ZimmCast 662 – ASTA CSS & Seed Expo Recap

Cindy Zimmerman

Each December, the American Seed Trade Association (ASTA) hosts America’s largest seed industry convention as the Christmas Season begins traditionally in the Chicago Hyatt Regency at the top of the Magnificent Mile. This year, like everything else since March, the ASTA CSS and Seed Expo was virtual, and that allowed nearly 1000 attendees from around the world to participate and …

ASTA, Audio, Podcasts, Seed, ZimmCast

#ASTACSS Content Lives On

Cindy Zimmerman

The American Seed Trade Association CSS & Seed Expo is a wrap, but the content lives on and will lead into the next ASTA conference, the virtual Vegetable and Flower Seed Conference in February. ASTA President and CEO Andy LaVigne says they had nearly 1000 attendees at the virtual CSS & Seed Expo. “The great thing about virtual is you …

ASTA, Audio, Seed

Genome Editing Panel at #ASTACSS

Cindy Zimmerman

Gene editing is still a relatively new technology but the promise that it holds for future food production continues to grow. It was only four years ago that the American Seed Trade Association (ASTA) featured gene editing at the annual CSS and Seed Expo and held a press conference to introduce the technology to media. This year, ASTA CSS offered …

ASTA, Audio, Plant Breeding, Seed

#ASTACSS Sustainability Panel Features Familiar Iowa Farmer

Cindy Zimmerman

Sustainability is real for Iowa farmer and former National Corn Growers Association president Pam Johnson, a sixth-generation farmer who works with her husband, their two sons and their young families to produce corn and soybeans. “We can see with our own eyes how things have improved and that we’re able to do a better job year after year,” she says. …

ASTA, Audio, Corn, Sustainability

ASTA Hires Senate Ag Veteran Janae Brady

Cindy Zimmerman

The American Seed Trade Association (ASTA) this week announced Janae Brady as the organization’s new Senior Director of Government Affairs. Brady served on staff for Chairman Pat Roberts (R-KS) on the Senate Committee on Agriculture, Nutrition, and Forestry during his time as both Chairman and Ranking Member and she will now lead ASTA’s federal government affairs efforts on behalf of …

ASTA, Audio

Seed Industry Focused on Trade, Innovation and Regulations

Cindy Zimmerman

Trade challenges, regulatory issues, and innovation top the list of seed industry concerns in 2020. Attendees at the virtual American Seed Trade Association (ASTA) CSS and Seed Expo this week have the opportunity to participate in round table discussions on domestic policy and phytosanitary issues as well as innovation and trade. ASTA Vice President of Scientific Affairs & Policy Fan-Li …

ASTA, Audio, Seed, Trade

ASTA CSS and Seed Expo Offers Future Outlook

Cindy Zimmerman

American Seed Trade Association (ASTA) Chair John Latham with Latham Hi-Tech Seeds kicked off the virtual 2020 ASTA CSS and Seed Expo Monday with nearly 1000 attendees from around the world registered to participate. “This virtual format has been great,” said Latham. “I think we really hit it out of the park this week.” Latham talks about how the industry …

ASTA, Audio, Seed

ASTA CSS and Seed Expo Kicks Off Monday

Cindy Zimmerman

The biggest seed industry event of the year kicks off Monday, December 7, as the American Seed Trade Association presents the annual ASTA CSS and Seed Expo with a state-of-the-art virtual format that is almost like being there. The organization has already conducted two virtual member meetings this year and Jennifer Crouse, ASTA Senior Director of Meetings and Services, says …

ASTA, Audio, Seed