Advocating For Animal Agriculture

Chuck Zimmerman

The Chairman of the Animal Agriculture Alliance, Chris Ashworth, closed out the 2012 Stakeholder Summit after introducing our final speaker. I visited with him to learn how things are going with the organization. Chris talks about the fact that they are celebrating 25 years of advocating for animal agriculture representing all animal species. He says that this past year they’ve …

Ag Group, Animal Agriculture, Audio

Becoming Authentically Agriculture

Chuck Zimmerman

Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed …

Ag Group, AgChat, Animal Agriculture, Audio, ZimmCast

Building Relationships With Consumers

Chuck Zimmerman

The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. …

Ag Group, Animal Agriculture, Audio, Brownfield

Gaining Consumer Trust

Chuck Zimmerman

If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …

Ag Group, Agency, Animal Agriculture, Audio, Blogging

Animal Agriculture Alliance Celebrates 25 Years

Chuck Zimmerman

The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation. Speaking of the American Feed Industry Association being a founding member/organization/supporter of the …

Ag Group, Animal Agriculture, Video

College Aggies Online Scholarship Winners

Chuck Zimmerman

The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …

Ag Group, Animal Agriculture, Audio, Education

Ag Voice in Today’s Media

Chuck Zimmerman

What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …

Ag Group, Animal Agriculture, Audio, Media

Regulatory and Activist Lessons From Europe

Chuck Zimmerman

Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …

Ag Group, Animal Activists, Animal Agriculture, Audio, International

Agriculture Legislative Outlook

Chuck Zimmerman

In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …

Ag Group, Animal Agriculture, Audio, Government

Preview of Real Farmers Real Food Summit

Chuck Zimmerman

Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …

Ag Group, Animal Agriculture, Audio