We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they …
Branding Story About KFC At Alltech Symposium
The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.” He’s credited as the father of the KFC superbrand and certainly has the facts …
Alltech Symposium Press Conference
Following this morning’s opening general session Alltech held a press conference that included (left-right) Joaquin Pelaez, Yum Brands, China, Dr. Jim Pettigrew, University of Illinois, Dr. Pearse Lyons and Dr. Mark Lyons. It was an open question and answer session and I have made the audio available for you below. In it you’ll find quite a few good questions on …
Once Upon A Time With Dr. Pearse Lyons and Alltech
Alltech founder Dr. Pearse Lyons is now on stage after being introduced for the first time ever by his son, Dr. Mark Lyons. Dr. Lyons started out saying that four very important words are “Once upon a time.” He has then told us a story about the challenges we face in the world and how we can work to solve …
Alltech Medal of Excellence Award To Dr. Jim Pettigrew
During our opening session here at the Alltech International Animal Health & Nutrition Symposium we just witnessed the presentation of Alltech’s 20th Medal of Excellence Award. Receiving the award is Dr. Jim Pettigrew, Univerity of Illinois, Urbana-Champaign. He’s pictured here with the two Dr. Lyons (Mark (left) and Pearse). Right now he’s speaking about world food hunger. I’m recording these …
Alltech Fun Run
At Alltech’s 26th International Animal Health and Nutrition Industry Symposium we got a break from the weather for an early morning Fun Run. This is a very healthy component of the annual event and we had what looked like a near record number of participants this year. I don’t know who won. I think we’re all winners! I was just …
Alltech Sings At International Dinner
The Alltech 26th International Animal Health and Nutrition Industry Symposium got underway this evening with the International Dinner. This may be the 26th Symposium but it’s the celebration of 30 years since Alltech was founded by Dr. Pearse Lyons. Once again this year Dr. Everett McCorvey, Professor of Voice at the University of Kentucky Opera Theatre, introduced some wonderful voices …
131 Days Until Alltech World Equestrian Games
We’re still counting down the days until the Alltech FEI World Equestrian Games. 131 to go as of today. We may be counting down to the games but the annual Alltech International Animal Health and Nutrition Symposium is underway in Lexington, KY. I’m getting ready to go to the opening International Dinner in just a few minutes and will have …
Alltech’s United Nations of Agriculture
Billy Frey calls the Alltech Symposium the “U.N. of agriculture.” I got a preview of the year’s event from him this morning that I thought I’d share. I’ll get in to Lexington, KY Sunday afternoon prior to the opening International Dinner. He says they’ll have over 1.500 in attendance this year with over half of them coming from outside the …
Bouncing Back To Alltech
Looking ahead, my next big trip will be to Alltech’s 26th International Animal Health and Nutrition Industry Symposium, May 16-19. In a year when much of the world has been impacted by the economic downturn, Alltech’s symposium will focus on a number of key issues critical to the success of a business. Building on the company’s previous symposia, the 2010 …