NCBA Campaign Highlights #BenefitsofBeef

Cindy Zimmerman

The National Cattlemen’s Beef Association (NCBA) last week launched a nationwide grassroots campaign to highlight the #BenefitsofBeef, calling on cattle producers to submit public comments in support of beef’s role in federal dietary guidelines. The Dietary Guidelines Advisory Committee (DGAC) newly released Scientific Report lays the groundwork for five years of federal nutrition guidance and comments are being accepted until …

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NCBA Summer Business Meeting is Happening

Cindy Zimmerman

The National Cattlemen’s Beef Association’s (NCBA) Annual Summer Business Meeting is underway this week in Denver, with more than 500 cattle producers, industry partners, and stakeholders gathered, both in-person and virtually, for policy development, education, and long-range planning. “It’s really important that we did do this in-person meeting,” said Marvin Kokes, NCBA Senior VP for corporate relations and events. “Cattlemen …

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Animal Ag News 7/27

Carrie Muehling

The National Cattlemen’s Beef Association (NCBA) launched a nationwide grassroots campaign to highlight the #BenefitsofBeef and is calling on cattle producers to submit public comments in support of federal dietary guidelines that recognize beef’s role in a healthy diet. NCBA will generate public comments by reaching out to cattle producers via e-mail blast, text messages, social media, and earned media …

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Animal Ag News 7/20

Carrie Muehling

The National Cattlemen’s Foundation announced its partnership with Cargill to provide funding to North American cattle producers to provide practical tools to help manage market shifts, reduce costs, manage finite natural resource availability and withstand extreme weather events. The four-year strategic partnership, which was funded by a $3 million contribution from Cargill’s protein business, establishes a professional development scholarship program, …

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Animal Ag News 7/13

Carrie Muehling

The Wisconsin Cheese community comprised of cheese lovers from across the nation, called Cheeselandia, won the Grand Champion Award at the American Marketing Association’s Brand Smart Awards in Chicago. In addition to taking home the competition’s largest award, Wisconsin Cheese/Dairy Farmers of Wisconsin also claimed the Gold Award for the Influencer Marketing category. Reps. Cindy Axne (IA-03), Abby Finkenauer (IA-01), …

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Animal Ag News 7/6

Carrie Muehling

House Agriculture Committee Chairman Collin Peterson of Minnesota and former Chairman Frank Lucas of Oklahoma, joined Reps. Sanford Bishop of Georgia, Jeff Fortenberry of Nebraska, Chellie Pingree of Maine, G.T. Thompson of Pennsylvania, Jim Costa of California, David Rouzer of North Carolina, Angie Craig of Minnesota and Robert Aderholt of Alabama, to introduce the Requiring Assistance to Meat Processors for …

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Animal Ag News 6/29

Carrie Muehling

U.S. Poultry & Egg Association is now accepting nominations for the 2021 Family Farm Environmental Excellence Award. The award recognizes exemplary environmental stewardship by family farmers engaged in poultry and egg production. Those eligible for the award include any family-owned poultry grower or egg producer supplying product to a USPOULTRY member or an independent producer who is a USPOULTRY member. …

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Animal Ag News 6/22

Carrie Muehling

Merck Animal Health announced the completion of its acquisition of Quantified Ag®, a leading data and analytics company that monitors cattle body temperature and movement in order to detect illness early. In April 2018, Merck Animal Health invested in Quantified Ag® and partially funded their development work in data analytics in livestock. Specific terms of the agreement were not disclosed. …

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Animal Ag News 6/15

Carrie Muehling

U.S. Secretary of Agriculture Sonny Perdue applauded the safe reopening of critical infrastructure meatpacking facilities across the United States. As of June 9, across the cattle, swine, and broiler sectors, processing facilities are operating more than 95% of their average capacity compared to this time last year. In fact, beef facilities are operating at 98%, pork facilities are operating at …

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Animal Ag News 6/8

Carrie Muehling

The annual Texas A&M Beef Cattle Short Course is going virtual this year due to COVID-19 restrictions. The three-day online event is set for Aug. 3-5. Cost will be $99 before July 1, $129 after July 1 and $149 after the conference is over. Registration is open now as well as the opportunity to join the mailing list for continual …

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