The American Agricultural Editors Association has just finalized a new strategic plan. This has been a process in which members were given plenty of opportunity to have input. You can download and read the full plan here.
Research Projects Funded By Beef Checkoff
The beef checkoff funds research in addition to promotional projects. In this week’s MBIC Report from the Missouri Beef Industry Council, Cindy interviews Bob Weaber, University of Missouri Extension, about some of the projects being funded by checkoff dollars.
Podshow Obtains $8.85 Million
I know this is a blog about agricultural marketing and you’re wondering why Chuck keeps pushing podcasting. It’s because I can see how valuable this tool is! Besides our very own ZimmCast, you can listen to the MBIC Report or CornTalk (see our sidebar to the left). These are weekly programs that open-minded agricultural organization leaders are having us produce. Doubt they have listener? Don’t. Their files are structured so that I can measure how many times they’re downloaded by the people who use the standard MP3 file link and there are additional downloads from subscribers who are using podcasting software. They have listeners. It’s not big numbers yet but the people who listen “want” to listen! That’s important. They can also listen whenever and wherever they want to.
AGCO & NASCAR Put Agriculture In High Gear
Actually their headline was that Challenger, Caterpillar and NASCAR Put . . . but my title space only has so much room.
Need An Agriblogger?
I’ve never been to San Francisco for some reason but that’ll change later this week. I’ll be attending the Blog Business Summit. Call it blogging professional development. Want to see what I’ll be learning? Check out the schedule here.
New Checkoff Board Appointments
U. S. Secretary of Agriculture, Mike Johanns, was in an appointing mood this week. He made quite a few appointments. I’m just posting the new ones. You’ll have to visit their website to find the re-appointments.
World Dairy Diary Public Now
This isn’t new news to many of you but we post all Talking News Releases that our company produces and add them to our RSS feed. Today we publicly began promoting “World Dairy Diary,” the official weblog of the World Dairy Expo. Since it’s a TNR it includes links to sound bites. We distributed to our list of ag journalists (print & broadcast) here and internationally as well as our national database of radio station reporters and through PR Web. Feel free to check it out. BTW, sponsorships are currently available.
New Prez For TFI
Sometimes it pays to be the vice president! Sometimes you do make it all the way.
New Media Showing Biggest Growth In New Report
Thanks to an alert from Mediapace, who learned about it on Media Daily News, I learned of a new communications industry book you might want to look into. It’s the “Communications Industry Forecast – 2005-2009” by Veronis, Suhler, Stevenson, an investment banking firm that invests heavily in media companies.
Promoting Ethanol At The MO State Fair
First it was hot and dry and now it’s cool and wet. That’s the way it goes at the Missouri State Fair. In the Missouri Corn Growers Association CornTalk program this week, summer intern Rachel Nivens talks about what the organization is doing, including promoting ethanol and displaying their flex fuel Chevrolet Tahoe. They plan to present Missouri Senator Jim Talent with an appreciation award on Thursday as well.