Alltech ONE 2021

Industry Ag News 3/26

Cindy Zimmerman

  • Farm Journal announces Courtney Yuskis has been promoted to senior vice president, Enterprise Solutions. Yuskis will lead the data-driven technologies that power Farm Journal’s market analytics, insights and activation solutions, including the company’s Trusted Intelligence Platform.
  • Alltech, a global leader in the animal health industry, is applying its more than 40 years of scientific innovation and proven nutrition expertise to human health. Launching on March 24, Acutia, a wholly owned subsidiary of Alltech, combines science and sustainability to provide high-quality supplements that enhance everyday nutrition and improve long-term wellness.
  • As the industry emerges from a full year under the COVID-19 cloud, a clear majority (88%) of equipment manufacturers report a positive outlook for 2021, according to a new survey released by the Association of Equipment Manufacturers. More than half (55%) of the respondents from leading equipment manufacturers expect sales to increase or remain stable despite the ongoing impact of the global pandemic.
  • The U.S. Cotton Trust Protocol has reached the milestone of welcoming more than 300 brand, retailer, mill and manufacturer members since it opened enrollment six months ago..
  • Gate 39 Media, a full-featured marketing agency and technology consulting firm dedicated to serving the financial and agricultural industries, has announced the addition of Kaitlin Vrsek as its new Agricultural Marketing Strategist.
  • AdFarm has launched a US-focused consultancy, Calibrate, aimed at providing strategic insights and advising for businesses marketing to agricultural producers. Calibrate by AdFarm will serve business clients by helping them align more effectively to their agricultural audiences – ensuring content is authentic and accurate, generating quality producer insights that are informative and actionable, and refining how they leverage ag channels.
  • American Farm Bureau Federation Chief Economist Dr. John Newton has been tapped to serve as Chief Economist for Ranking Member Boozman on the United States Senate Committee on Agriculture, Nutrition, and Forestry.
Agribusiness, Zimfo Bytes