Animal Ag News 12/14

Carrie Muehling

  • The Innovation Center for U.S. Dairy announced Starbucks intent to support the Net Zero Initiative, a partnership of the U.S. dairy community seeking to achieve net zero greenhouse gas emissions, optimize water usage and improve water quality on farms.
  • The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time, according to a new report released by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, that examines the impact of COVID-19 pandemic on consumer attitudes, behaviors and perceptions. The full “State of the Consumer” Report, with detailed statistics and graphs can be found here.
  • Our world is changing at a more rapid pace than ever before, and we are closing out one of the most memorable years in recent history. How has your business revolutionized to shift with such seismic change? Are you finding ways to adapt and thrive in the years ahead? Join the Alltech ONE Virtual Experience on December 15 for interactive discussions with four authors who are dedicated to inspiring reinvention and transformation for the future.
  • Members of the American Gelbvieh Association (AGA) elected five candidates to the board of directors during the 2020 AGA Annual Membership Meeting held virtually on December 4. The newly elected board member is William McIntosh, Georgetown, Kentucky. Re-elected to serve a second term were Dustin Aherin, St. Charles, Missouri; Jeff Loveless, Spanish Fork, Utah; Dan McCarty, Rifle, Colorado; and Derek Martin, Bucklin, Kansas. The AGA board of directors also elected individuals to serve in leadership positions on the executive committee for 2021. Dan McCarty was re-elected president. Klint Sickler was re-elected vice president. Both John Carrel, Columbus, Montana, secretary, and Derek Martin, treasurer, were elected to serve a second term in their role.
  • As U.S. pork exports continue to break records in 2020, new reports from the National Pork Board demonstrate opportunities that may diversify U.S. pork exports in Vietnam and the Philippines. The reports also show how African swine fever outbreaks in Asia have impacted both countries’ pork industries and related supply chains. The full reports are available for download at
  • The Beef Alliance is pleased to announce a new initiative, Feeding Innovation: The 2021 Startup Challenge. The Startup Challenge is a virtual pitch competition for innovators with solutions related to the cattle feeding industry.
  • The checkoff-founded GENYOUth organization and Campbell’s Chunky® are hosting an e-sports initiative that will raise money to deliver 100 million meals, including milk, as part of its COVID-19 Emergency School Meal Delivery Fund to help tackle hunger in schools.
  • The U.S. Department of Agriculture’s Agriculture Research Service announced a groundbreaking treatment that prevents anemia, weight loss, poor wool and meat production, and even death in sheep.
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