USFRA Launches engAGe App to Help Advocate Online

Jamie Johansen

In in a proactive effort to bring farmers and ranchers into the mainstream conversation about food and ag-related issues, U.S. Farmers & Ranchers Alliance® (USFRA) has launched engAGe – a new app to give farmers, ranchers and advocates a turnkey tool in sharing their story on social media.

This platform allows users to easily stay abreast of current news in agriculture and broadens relevant content to their social media channels with a simple click. It’s easy to download and integrates with social media accounts to strengthen agriculturalists’ voices and share a united message.

“Agriculture has an opportunity to come together and proactively elevate the voices of farmers, ranchers and agriculturalists on social media,” says Brad Greenway, USFRA Chairman and South Dakota diversified crop and animal farmer. “We know through USFRA research that consumers are interested in how their food is grown and raised. It’s our responsibility to take 5-10 minutes a day to join the dialogue on social media and share our story while we’re in the fields and in our barns.”

The news feed within the app allows users to publish stories and posts to their own social media networks. engAGe also encourages farmers, ranchers and advocates to network with others, so if someone has a video, photo, link or story they want to share, it can be posted and distributed to the entire engAGe community.

How to download engAGe:
– To join, search “Dynamic Signal” in either iTunes or Google Play and download the free app.
– Once you download and open the app, enter the engAGe community code: ENGAGE (not case sensitive).
– Once you type in the community code, you will be able to create an engAGe account.
– For further instructions, or to download a manual, visit fooddialogues.com/engAGe

Listen to the audio tutorial and watch the video below with USFRA Digital Marketing Manager Liz Ireland below: engAGe App Tutorial

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