Farmers visiting the National Farm Machinery Show at the Kentucky Exposition Center in Louisville have much more to look at than just equipment. The show is also an opportunity to consider maintenance products that help those machines to run smoothly, like oil and filters.
“Farmers, like everybody, are looking for a way to save some money,” said Phil Lauer, product line marketing manager for John Deere. “What we want to show them is that a lot of times our filters and oil are maybe a few more dollars per filter or a few more dollars per gallon, but when you see the performance or the capability of those components, both in how long they last or how well they do their job, there’s really no question why you would risk a few dollars for a multi-million dollar engine or a multi-million dollar machine.”
Lauer said this time of year farmers are often looking to stock up on these types of products to avoid an extra trip to town during the upcoming busy planting season.
Listen to Chuck’s interview with Phil Lauer: Interview with Phil Lauer, John Deere