CropLife Hires Director of Communications & Marketing

Kelly Marshall

croplife logoGenevieve O’Sullivan is now the director of communications and marketing for CropLife America.  It will be her responsibility to develop and promote communications, branding and marketing efforts for the organization.  She will also be responsible for publications and reports, as well as media contact.

“We are excited to have Genevieve join our communications team,” stated Vroom. “Her strong communications background, combined with an emphasis in local and state government policy work, will enhance the ability of CLA to communicate with government officials in a concise and effective manner.”

As the director of communications at the National Association of State Foresters (NASF), O’Sullivan coordinated efforts with state agencies across the country to create cohesive messages at the local and national levels. She also established branding for the association that included launching a new website, creating printed materials with a consistent identity and messaging, and traveling to industry conferences to promote the association’s work. Prior to NASF, O’Sullivan was the communications director for the Washington State Redistricting Commission, leading outreach for the commission as it engaged citizens across Washington state in the legislative and congressional redistricting process.

“Mrs. O’Sullivan’s experience with communications in both the private and public sectors will benefit CLA,” says William Kuckuck, vice president and COO at CropLifeAmeria.  “With prior projects that include marketing complex messages and programs to government officials and the public, she brings energy and skills that will assist us in reaching out to existing and new audiences.”.

O’Sullivan earned her bachelor of arts in political science from Western Washington University. She and her husband own the   Sona Creamery and Wine Bar in Washington D.C.

Ag Groups