USFRA and Food52 Present “Day On the Farm” Video

Kelly Marshall

USFRA1America’s farms and ranches are as diverse as the men and women who run them.  The U.S. Farmers & Ranchers Alliance (USFRA) is now offering an online video series to introduce consumers to the farms and farmers who grow their food.  Created in collaboration with the popular online website Food52, there are four videos now live on the USFRA’s FoodDialogues.com website.

These videos highlight a produce farm raising GMO, conventional and organic crops, a cattle ranch challenged by the Californian drought, a pork producers specializing in day-one care, and a family dairy farm working 365 days a year to produce quality milk.

“More than ever, people are interested in learning how their food is grown and raised, but most don’t have an opportunity to hear directly from farmers and ranchers or to see food production in action,” said USFRA CEO Randy Krotz. “America’s farms and ranches are as diverse as the consumers who eat their food – and our goal is to show a variety of farming and ranching practices and the people at the forefront of these practices. USFRA is excited to partner with the Food52 community to bring food production to life.”

The video series highlights farmers and ranchers who share stories about how they personally manage common food production practices like antibiotics, GMOs, sustainability, and animal welfare while growing and raising food. The videos add to the library of educational resources that USFRA launched in 2014, entitled How To Farm, and now include:

A Day on a Produce Farm – (filmed with Don Cameron at Terranova Ranch in California)
A Day on a Dairy Farm – (filmed with Jessica and Stuart Ziehm at Tiashoke Farm in New York)
A Day on a Pig Farm – (filmed with Erin Brenneman and Thomas Titus at Brenneman Pork in Iowa)
A Day on a Cattle Ranch – (filmed with Kevin and June Kester at Bear Valley Ranch in California)

Ag Groups, USFRA, Video