BASF hit a home run at the ASTA CSS 2015 and Seed Expo last week by featuring “The Big Hurt” at their hospitality suite with the theme “Champions of Innovation and Collaboration.”
Chicago White Sox designated hitter Frank Thomas, who was inducted into the Baseball Hall of Fame last year, is the only player in major league history to have seven consecutive seasons with a .300 batting average, and in 2005 he helped the White Sox win their first World Series title in 88 years. The Big Hurt posed for photos and signed baseballs for hundreds of attendees during BASF’s event at CSS/Seed Expo.
Since BASF has an impressive product portfolio of seed solutions with more coming down the road, the ASTA CSS/Seed Expo with nearly 3000 industry attendees was major league meeting for the company.
“BASF is in this seed solutions business for the long term,” said BASF Global Seed Solutions marketing director Mike Hofer. “We have over 20 new products in the next five years that we’ll be introducing globally. Some of those include biologicals, but we also have innovations in the coatings, as well as the inoculant area.”
Hofer says this segment of the industry is one that BASF has become very focused on since the acquisition of Becker Underwood at this very meeting in 2012. “That’s something that really propelled us and really brought a lot of expertise into BASF to meet that part around the coatings and biologicals to work together with the chemistry,” said Hofer.
Learn more about how BASF is a champion for innovation and collaboration in this interview: Interview with Mike Hofer, BASF
ASTA CSS 2015 and Seed Expo Photo Album
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