Palm Desert, CA is a place you really have to want to go to. It is beautiful but can take some effort to travel to. But apparently a lot of Agricultural Retailers Association members really wanted to attend their annual conference. According to Daren Coppock, ARA President/CEO, attendance was strong. Much stronger than they even hoped for.
In my last program we got a preview of the ARA Conference & Expo. This week Daren gives us the wrap-up. One of the highlights on the social agenda for the conference was the Pinot & Politics ARAPAC fundraiser. This dinner and wine tasting included a silent and live auction. My favorite auction item (I lost) was a day with Daren as my employee. I think that’s a very cool idea and he went for some big money compared to my budget.
In our wrap-up Daren discusses ARA legislative priorities as well as services and benefits the organization brings to its members.
The Conference Wrap-up is here: Daren Coppock, ARA President/CEO