The Plambeck Award of Creative Excellence was also announced during the Night of Honors at the 71st National Association of Farm Broadcasting’s annual meeting.
The single entry winner went to SFP, A Verdesian Life Science Company, and OsbornBarr for their More Than Manure Nutrient Manager. The radio spot targeted swine producers and farmers in Minnesota and Iowa who handle manure or use manure as fertilizer. The spot received several compliments from customers.
The series entry winner went to Farm Safety For Just Kids. They focused on describing hazardous situations parents normally protect their children from. The series of PSAs targeted producers with children and grandchildren during harvest, and other traditional busy times on farm and ranches.