Hello and welcome to the ZimmCast. Eleven years ago when we started farm podcasting the new channel for farm news distribution was in its infancy. Look how far we’ve come with the latest announcement from Farm Journal Radio (pdf). Farmers are no different from the general public in adopting and using their smart phones and tablets to get information and that includes audio!
I spoke with Mark DePrez, Vice President/General Manager, Farm Journal Radio, about this new venture: MyFarmRadio.com. The new platform is scheduled to launch on November 3rd.
MyFarmRadio.com will be a 24/7 digital mobile radio channel focused on providing a mix of best-in-class news, weather and markets along with entertaining and informative conversation for America’s farmers and ranchers. The “My Farm Radio” app officially launches November 3, 2014 and will allow listeners to pick and choose what they want to hear – and when they want to hear it. The app will feature both a “live stream” experience and programs “on-demand”.
“All the latest research indicates that for a growing number of farmers and ranchers, mobile devices are rapidly becoming the go-to choice for news and information”, says Brian Conrady, Senior Vice President and General Manager of Farm Journal Radio. “While this totally new offering will be a first for agriculture, we expect our audience – and clients – will quickly associate “My Farm Radio” as the Pandora – type app for agriculture.”
“My Farm Radio” will launch with the full-portfolio of programs and reports from Farm Journal Media, including “AgriTalk”, “Market Rally” and “American Countryside. In addition, the company will be approaching potential programmers to make their shows or reports available on the app – or even own their own channel – on the “My Farm Radio” platform.
Mark says the new app will launch with heavy promotion across the company’s print, broadcast and digital platforms. Listeners will be able to download both iOS and Android operating system apps from their mobile devices, and by downloading the app at www.myfarmradio.com. “We have a really strong line-up of programs to kick things off, and we expect to add a long list of important and entertaining options in the months ahead,” notes Mark DePrez, General Manager of Farm Journal Radio.
Listen in to this week’s program here: MyFarmRadio.com