Bridging the Gap Between Farmers and Consumers

Chuck Zimmerman

USFRADelegates of the 2014 American Farm Bureau Federation Convention are a few of the lucky ones who get a sneak peak of the Farmland film. Directed by James Moll, USFRA is a huge sponsor of the documentary that takes you into the lives of farmers and ranchers across the county.

Randy Krotz, U.S. Farmers and Ranchers Alliance (USFRA) talks about their support of the movie, Farmland.

“Farmland is the generational story of agriculture. The movement of a farm through a generation like we are all used to in agriculture. It’s a great look at beginning to understand the issues around agriculture and the separation between consumers and farmers that has happened over the last five or six generations.”

Randy is honest and knows an 80-minute film won’t change the minds of all viewers, but he hopes it will open their hearts and minds to new ideas and give a better understanding about the food they eat that is different then what they have been exposed to in the past.

USFRA continues to advocates for the entire agriculture community through their Food Dialogues that are held across the country. These events bring together differing opinions and provide a place for questions to be asked and experts to answer them. Their next Food Dialogue event is scheduled for next month at the USDA Ag Outlook Conference in Washington, D.C.

You can listen to Chucks interview with Randy here or watch it below: Interview with Randy Krotz

2014 AFBF Convention Photos

AFBF, Ag Groups, Audio, USFRA, Video