John Deere’s Christoph Wigger, pictured here on the right with BASF’s Markus Heldt, crossed the river to speak at the opening dinner of BASF’s global media event, a literal “United Nations” of agricultural journalists from ten countries. “You as ag media play a very key role in communications,” Christoph said. “It’s extremely important that we get your support to explain to all the stakeholders what’s going on.”
As always, the key message is producing enough food to feed a rapidly growing population and Christoph says there are three key pillars to succeeding in that goal. “How do you increase yields?,” he asked. “One third comes from pesticides, one third comes from seeds and one third will be driven by machinery.” Very true!
Listen to Christoph’s remarks here: Christoph Wigger, John Deere